Cruise Enthusiast are the most loyal of travel intenders. Once they go on their first cruise they will be hooked for life. This audience is made up of extended families across all ages and are typically found across all socio-economic groups and enjoy the ability to unpack once they sample the ships extensive food and enjoy the wide entertainment offerings. They will typically make cruising an annual pilgrimage to explore new destinations and experiences. They represent cruisers who love the mass market large cruise ships.