These people love to shop and indulge their passion points: food and wine, fashion, travel, accessories, cosmetics and so on. They are highly informed consumers. The fashion-conscious who follow the latest trends from a designer bag to the newest, must-go-to restaurant. Love labels and luxury goods. Quality is important, but not opposed to mixing it up with high-end labels and more high-street, value-for-money options. AB socio-economic. More female-skewed. Affluent families, successful couples, mature and affluent singles. Think premium economy on a status airline.