Luxury Experiential Travelers are those who seek exclusive, hard-to-access travel experiences. These include experiences such as cruising through Antarctica or staying at a high-end lodge way up in the hills of the Andes or the South Island of New Zealand. These ‘one of a kind’ travel experiences are targeted at ‘high net worth’ individuals who like to indulge on luxury lodges and flying at the front of the plane. This group is the most impacted of the travel tribes during the pandemic. They have shifted their spend to Australian destinations with a focus on high end luxury escapes in Australia such as Wolgan Valley (NSW) or Hepburn Springs (Vic).