Overview
Budget Travellers are our independent and value-for-money travellers. They are typically young singles, young families with mortgages, or people who are looking for budget travel options. They represent the traveller who spends a considerable amount of time searching aggregator sites for the best deal. They are also over-represented in the cruise category, with many taking their annual trip on a family-friendly cruise ship. In a post covid world they continue to travel locally in Australia where they are immune from currency fluctuations in the Australian dollar.
Overview
Budget Travellers are our independent and value-for-money travellers. They are typically young singles, young families with mortgages, or people who are looking for budget travel options. They represent the traveller who spends a considerable amount of time searching aggregator sites for the best deal. They are also over-represented in the cruise category, with many taking their annual trip on a family-friendly cruise ship. In a post covid world they continue to travel locally in Australia where they are immune from currency fluctuations in the Australian dollar.
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