AFL Fans are arguably the most passionate supporters of any sporting code in Australia and found nation-wide with a strong following across VIC, SA, WA. AFL Fans are loyalists and all about tradition – whether it be family, culture, religion or films. This audience spans across the entire spectrum of society from blue collar to white collar workers. They typically engage with Nine content to gain an in-depth knowledge of their team, from off-season trades, the draft, and pre-season training to round by round analysis of their team and favourite players. In season, they typically engage with Nine content to gain an in-depth knowledge by round and off-seasons, keep an eye on training, best & fairest and draft selection. They have higher grocery basket spends and are keen renovators. They are passionate about their club and if not at the match, they’re at the pub barracking for their team over a wine or beer with friends.