Our cricket tragics are a multi-generational audience of male cricket fans. This is a national audience that covers the full spectrum of occupations and ages. Typically, these households would be glued to the TV during summer watching cricket, and they like to be informed of the latest player performances and match results online. Like NRL fans, they spend higher amounts of their grocery bill on alcohol, favouring new craft beers. They also have a high propensity for eating fast food and having meals home-delivered on game day.