Experiential cooks are passionate and sophisticated cooks who believe in using the best quality ingredients for their recipes. They have the latest appliances taking pride of place on their kitchen benchtop. They will travel around the city to source key ingredients, with an intimate understanding of where to get the best of everything. They attend farmers’ markets across the city and have been known to travel to regional areas to sample the best produce Australia has to offer. They have a deep understanding of all things food, with many secretly nursing a desire to open a restaurant one day. As a result, this audience can be found dining out most weeks and this provides inspiration for their cooking.