Overview

With successful careers and no family responsibilities, our SINKS and DINKS spend the most on themselves. They earn high incomes, and they spend high on dining, travel and fashion. They have a large circle of friends and are constantly entertaining. Many of this audience will drive European prestige cards and travel internationally two or three times a year. They are typically homeowners but live closer to the city in apartments or terraces and have a love of architecture and interior design. ​