Overview
Size Doesn’t Matter equals young executive couples as well as older couples who don’t need the kid’s room anymore. The DINKS want to get around town, get out to the vineyards, and cram the boot with IKEA for their new apartments. The Empty Nesters want the practicality of a high riding vehicle that won’t break the bank. They’ve worked hard all their lives but love the appeal of a modern SUV that will leave them with enough change to spend on holidays away.
Overview
Size Doesn’t Matter equals young executive couples as well as older couples who don’t need the kid’s room anymore. The DINKS want to get around town, get out to the vineyards, and cram the boot with IKEA for their new apartments. The Empty Nesters want the practicality of a high riding vehicle that won’t break the bank. They’ve worked hard all their lives but love the appeal of a modern SUV that will leave them with enough change to spend on holidays away.
Related audience
Nine Content Consumption
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