Representing our most discerning buyers, this audience appreciates refinement and style. They understand the mechanics of a fine watch from the Swiss houses. This group likes to compliment their style beyond fashion and clothes by wearing a luxury watch. Amongst their extensive collection they own multiple luxury timepieces and see them as an investment. There love for watchers is derived from family and they may also possess a 50 year old family heirloom. This group will always match a luxury watch with a prestige vehicle and typically holiday in exotic locations around the world. Quality is important to them, but they are not opposed to mixing high-end labels with more high-street, value for money options.