Whether it’s climbing the corporate ladder or starting their own business, this audience has worked hard and career development has always been a strong focus. It hasn’t always been easy, and sacrifices have been made to reach a point in their lives where they can afford to indulge and treat themselves and their family to a few luxury items. They value high-quality goods and services but are not excessive. They drive top of the range cars and go on luxurious holidays. They look after themselves physically and financially. They live well and are optimistic about their financial future. Premium economy to business class on a premium airline.