Whether it’s climbing the corporate ladder or starting their own business this audience has worked hard, and career development remains a strong focus. It hasn’t always been easy, and sacrifices have been made to reach a point in their lives where they can afford to indulge and treat themselves and their family to a few luxury items. They value high-quality goods and services but are not excessive. Driving top of the ranges cars and traveling to exotic luxury destinations, this audience is optimistic about their financial future. Health is extremely important to them with many participating in active sports. This audience will fly a combination of premium economy to business class on a full-service flight.