AFR MAGAZINE //
Since beginning as a weekly in 1951, The Australian Financial Review has played a central role in informing and charting the business life of the nation. The Financial Review is the essential daily read for executive decision makers, sophisticated investors and those who promote national prosperity. It has become a national institution, widely regarded as Australia’s premium business, finance and political publication and recognised for its news-breaking, agenda-setting and authoritative journalism
A NOTE FROM THE EDITOR //
Michael Stutchbury, Editor in Chief
The Australian Financial Review has become the essential daily read for executive decision makers, sophisticated investors and those who promote national prosperity. In the process, it has become a national institution, widely regarded as Australia’s premium business, finance and political publication and recognised for its news-breaking, agenda-setting and authoritative journalism. All this is generated from the nation’s biggest business and finance newsroom. The Financial Review also includes leading business-related magazines, The Australian Financial Review Magazine and BOSS, both inserted monthly, as well as Luxury and Sophisticated Traveller magazines, published several times a year.The Financial Review website, afr.com, is Australia’s premier business site that provides up to date news and analysis and is renowned for breaking business and finance news. Our insightful coverage of the public sector, work and careers, wealth and markets are also unrivalled in Australia. The Financial Review’s award-winning app for iPad combines the edition format of the daily newspaper with the news-breaking of the online site. AFRLive convenes leading business summits, industry conferences, webinars and webcasts which bring together leaders in business, the public sector and politics for agenda-setting, news making conversations and discussions.Since emerging into the world as a weekly newspaper more than six decades ago, the Financial Review now serves its subscribers– with insights delivered via newsletters, podcasts, live events, or their smartphone as well – available whenever and where ever they want to understand the news.
AFR AUDIENCE //
The AFR audience are ambitious, they’re entrepreneurs and changemakers.
Source: Roy Morgan; People 14+ for the 12 months ending June 2021.
AFR READER PROFILE //
Average HH income:
are A or B social grade
are the main grocery buyer
have a mortgage/ are a home owner
have a post graduate degree
on average in investments
65% of the male AFR Audience are under the age of 40.
more likely to be managers / professionals
more likely to be business decision makers
Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2020.
Creative Execution Examples
READY TO CREATE //
Nine Ad Enquiries