AFR //
Introduction
Since beginning as a weekly in 1951, The Australian Financial Review has played a central role in informing and charting the business life of the nation.
The Financial Review is the essential daily read for executive decision makers, sophisticated investors and those who promote national prosperity. It has become a national institution, widely regarded as Australia’s premium business, finance and political publication and recognised for its news-breaking, agenda-setting and authoritative journalism
AFR AUDIENCE //
The Numbers
The AFR audience are ambitious, they’re entrepreneurs and changemakers.
Source: Roy Morgan Single Source, P14+ Roy Morgan iris, 12 months rolling average April 2025 to March 2026.
AFR READER PROFILE //
Average HH Income:
Average Age:
are AB social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
I believe quality is more important than price
The AFR has a strong reach to professionals and decision makers.
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2025 to March 2026
AFR //
Sections
AFR //
Creative Execution Examples
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CONTACT //
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