AFR //
Introduction
Since beginning as a weekly in 1951, The Australian Financial Review has played a central role in informing and charting the business life of the nation.
The Financial Review is the essential daily read for executive decision makers, sophisticated investors and those who promote national prosperity. It has become a national institution, widely regarded as Australia’s premium business, finance and political publication and recognised for its news-breaking, agenda-setting and authoritative journalism
AFR AUDIENCE //
The Numbers
The AFR audience are ambitious, they’re entrepreneurs and changemakers.
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2024.
AFR READER PROFILE //
Average HH Income:
Average Age:
are AB social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
I believe quality is more important than price
1 in 4 of the AFR Audience are men under the age of 40.
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2024.
AFR //
Sections
AFR //
Creative Execution Examples
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CONTACT //
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