Domain Group

Domain Group

Nine has a 60% shareholding in Domain Holdings Australia Limited (ASX:DHG) – an ASX-listed real estate and technology services business focused on the Australian property market.

The business offers residential and commercial property marketing services via listings portals on desktop and mobile, and via social media and print magazine.

Domain also provides media and lead-generation solutions for advertisers looking to promote their products and services to consumers. Domain creates property market content to engage consumers and support audience growth.

In addition to operating residential and commercial real estate portals, Domain provides data and technology services to real estate agencies through customer relationship management (CRM) software, property data subscriptions and research, and property inspection management tools.

Through a series of investments in recent years, Domain has expanded its offerings to include other transactional services available to consumers at different points in the property lifecycle. This includes home loan brokerage, residential and commercial utilities product comparison and connection, and home improvement and local trade services.

Domain reaches a monthly audience of approximately five million people across online and print.

The customer base of the business is diverse, including residential and commercial real estate agencies and professionals, property developers, financial services companies, retailers, utilities companies, media, government and consumers.

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Monthly Readership

(Print & Digital)

Audience Demographic

Age 14-29
Age 30-44
Age 45-64
Age 65+

45 %

Social Grade AB

27 %

Managers & Professionals

32 %

University educated

45 %

Main or Sole Grocery Buyers

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a


Monthly Readership & Audience Demographic:  emma™ conducted by Ipsos Connect; People 14+ for the 12 months ending December 2020, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings December 2020.



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