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BRISBANE TIMES //

Introduction

As the media landscape changes rapidly, Brisbane Times sits at the forefront of innovation, which means we are one of the few media brands in Australia to be enjoying readership and revenue growth.

Since its launch in March 2007, Brisbane Times has cemented its place as one of the most-read and trusted news sites in the state.

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A NOTE FROM THE EDITOR //

Sean Parnell, Editor

By choosing Brisbane Times, our audience have made a statement that they want news coverage that is accurate, fair, responsible, and relevant. We recognise that and will strive to meet their expectations.

Much has changed since Brisbane Times launched in 2007, and we are changing too. We have more journalists, producers and creatives working here, and continue to expand our network. We are delivering the content our audience wants, on the platforms they use, and will continue to put the community - our community - first.

We don’t play to old tropes, fuel division or entertain clickbait. We follow the facts and deliver them without fear or favour. We are dedicated to journalism that informs, not inflames. We are aware of community sentiment and alert to those trying to manipulate it.

BRISBANE TIMES AUDIENCE //

The Numbers

Our readers are clever, savvy, engaged and loyal, turning to the Brisbane Times for the latest, accurate information on major breaking news stories from natural disasters to national tragedies.

  • Monthly Digital Readership

Source: Roy Morgan Research; People 14+ for the 12 months ending March 2024

BRISBANE TIMES READER PROFILE //

Male53%
Female47%

Average HH Income:

Average Age:

%

are AB social grade

%

are the main grocery buyer

%

have a diploma or degree

%

intend to travel in next 12 months or less

%

intend to purchase a car within 4 years

Brisbane Times  has a strong reach to professionals and business decision makers.

are managers/professionals

are business decision makers

Source: Roy Morgan Research; People 14+ for the 12 months ending March 2024

BRISBANE TIMES //

Sections

BRISBANE TIMES //

Creative Execution Examples

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Learn more about how you can connect your brand with Australia's leading publisher.

Say hello

READY TO CREATE? //

CONTACT //

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