Brisbane Times - Nine for Brands

BRISBANE TIMES //

Introduction

For readers in Queensland's capital, Brisbane Times is news that knows them: a smart, independent voice for an Olympic city.

Since launching in March 2007, the digital-only masthead has cemented its place as one of the most-read and trusted news sites in the state.

MEET THE EDITOR //

Rosanna Ryan, Editor

Rosanna Ryan has been Brisbane Times editor since 2025, having joined the team two years earlier as digital editor. She grew up in Brisbane and understands intimately how the city works, and the challenging conversations it must have as it embarks on its next chapter of change.

As a newsroom leader, she has overseen significant subscriber growth by fostering excellence within her team and her uncompromising attention to the highest journalistic standards.

BRISBANE TIMES AUDIENCE //

The Numbers

Our readers are clever, savvy, engaged and loyal, turning to the Brisbane Times for the latest, accurate information on major breaking news stories from natural disasters to national tragedies.

Monthly Digital Readership

Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2025 to March 2026

BRISBANE TIMES READER PROFILE //

Male54%

Female46%

Average HH Income:

Average Age:

are AB social grade

are the main grocery buyer

have a diploma or degree

are home owners / have a mortgage

believe quality is more important than price

Brisbane Times has a strong reach to professionals and business decision makers.

more likely to be managers / professionals

more likely to be business decision makers

Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2025 to March 2026

BRISBANE TIMES //

Sections

News

Business

The Brisbane Times' respected business content covers; local, national and international news and commentary on business, markets, the economy and public policy.

We offer a network of Australia's most trusted business and personal finance brands, focused on delivering quality news and up-to-the-minute information across all platforms.

Sport

In general, Australians love their sport and readers of Brisbane Times are no different.

Our Sport content appears everyday of the week across our digital platforms. Brisbane Times Sport section delivers a comprehensive coverage of the latest triumphs, tragedies, twists and turns from the world of sport.

Sport in Brisbane Times means more results, more insights, more analysis, all written in an informative and entertaining style that acknowledges our passion.

Culture

Lifestyle

Marketplace

BRISBANE TIMES //

Creative Execution Examples

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Learn more about how you can connect your brand with Australia's leading publisher.

Say hello

READY TO CREATE? //

Digital Ad Specs

CONTACT //

Nine Ad Enquiries