AFR MAGAZINE //
Introduction
The Australian Financial Review Magazine is Australia’s pre-eminent monthly inserted magazine.
We cover matters of style with substance, and issues of substance with style. AFR Magazine has been voted best newspaper inserted magazine for five years running at the Australian Magazine Awards.
Since its launch in 1995, AFR Magazine has maintained an unparalleled reputation for combining gravitas and glamour in its coverage of business, politics, travel and leisure, food and wine, sport, health, design, fashion, watches, jewellery and the arts.
AFR Magazine has upped the ante on high quality journalism as well as setting the benchmark for innovative contemporary magazine design, featuring award-winning photography and illustration.
A NOTE FROM THE EDITOR //
Matthew Drummond, Editor
The great joy of working on the AFR Magazine is you have the resources to be ambitious. Our stories can percolate over many weeks and sometimes months; our features frequently run to 5,000 words. We have the time and space to tell stories well. And we have the talent; AFR Magazine draws on the skills of top writers, the best photographers, illustrators, designers, sub-editors and production staff.
It's a unique combination of grit and glamour, and it's beloved by readers of the Financial Review, a newspaper with an unsurpassed reputation for quality journalism. We are proud to be part of Nine, an Australian media company born in Australia, invested in Australia and with a deep understanding of how to speak Australian.
AFR MAGAZINE AUDIENCE //
The Numbers
The Australian Financial Review Magazine’s audience are ambitious and affluent, driven by success, wealth and independence in both life and work.
AFR MAGAZINE READER PROFILE //
Average HH Income:
Average Age:
are A or B social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
believe quality is more important than price
The AFR Magazine audience are affluent and discerning
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average July 2025 to June 2026
AFR MAGAZINE //
Creative Execution Examples
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