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AFR MAGAZINE //

Introduction

The Australian Financial Review Magazine is Australia’s pre-eminent monthly inserted magazine.

We cover matters of style with substance, and issues of substance with style. AFR Magazine has been voted best newspaper inserted magazine for five years running at the Australian Magazine Awards.

Since its launch in 1995, AFR Magazine has maintained an unparalleled reputation for combining gravitas and glamour in its coverage of business, politics, travel and leisure, food and wine, sport, health, design, fashion, watches, jewellery and the arts.

AFR Magazine has upped the ante on high quality journalism as well as setting the benchmark for innovative contemporary magazine design, featuring award-winning photography and illustration.

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A NOTE FROM THE EDITOR //

Matthew Drummond, Editor

Matthew Drummond is the editor of The Australian Financial Review Magazine, the Financial Review’s monthly magazine that covers business, politics, fashion, design, food and wine, and is home to the Rich List, Young Rich List and the Power lists. He was appointed to the role in 2017.

He has previously been the editor of AFR Weekend and worked as the Financial Review’s European correspondent based in Paris. As a journalist he has covered legal affairs as well as banking and finance. In 2008 he was a joint recipient of the Walkley Award for Business Journalism for his investigative pieces on the collapse of stockbroker Opes Prime.

AFR MAGAZINE AUDIENCE //

The Numbers

The Australian Financial Review Magazine’s audience are ambitious and affluent, driven by success, wealth and independence in both life and work.

10000
Average issue readership

Source: Roy Morgan Research; people 14+ for the 12 months ending June 2024

AFR MAGAZINE READER PROFILE //

Male62%
Female38%

Average HH Income:

Average Age:

%

are A or B social grade

%

are the main grocery buyer

%

have a mortgage / are a home owner

%

have a diploma or degree

%

intend to purchase a car within 4 years

The AFR Magazine audience are affluent and discerning

more likely to be managers / professionals

more likely to be business decision makers

Source: Roy Morgan Research; people 14+ for the 12 months ending June 2024.

AFR MAGAZINE //

Special Issues

AFR MAGAZINE //

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