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AFR MAGAZINE //

Introduction

Since its launch in 1995, AFR Magazine has maintained an unparalleled reputation for combining gravitas and glamour in its coverage of business, politics, travel and leisure, food and wine, sport, health, design, fashion, watches, jewellery and the arts. It includes authoritative profiles by Australia’s leading writers and pioneered the reporting of luxury brands in Australia. The premium gloss magazine is inserted into The Australian Financial Review newspaper on the final Friday of each month (Power is published on the first Friday in October. A pre-Christmas Summer edition is also published mid-December). Our June and November issues, featuring the ever-popular Rich List and Young list

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A NOTE FROM THE EDITOR //

Matthew Drummond, Editor

At the AFR Magazine, we spend as much time thinking about how we look as what we have to say. That’s why we’re Australia’s most awarded newspaper inserted magazine.

AFR MAGAZINE AUDIENCE //

The Numbers

The Australian Financial Review Magazine’s audience are ambitious and affluent, driven by success, wealth and independence in both life and work. 

10000
Average issue readership (Print only)

Source: Roy Morgan; People 14+ for the 12 months ending September 2021

AFR MAGAZINE READER PROFILE //

Male64%
Female36%

Average age:

Average HH income:

%

are A or B social grade

k

on average in investments

%

have a diploma or degree

%

intend to purchase a car within 4 years

The AFR Magazine audience are 2X more likely to have a HHI of $150k

more likely to be managers / professionals

more likely to be business decision makers

Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2020.

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AFR MAGAZINE //

Sections

AFR MAGAZINE //

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CONTACT //

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