Traveller inspires, entices and informs, offering our readers the tools to turn their dreams into reality. It’s the essential, most respected resource for Australians who yearn to travel, whether they’re trekking in Patagonia or lazing by the pool in Thailand. With a line-up of Australia’s most experienced and credible travel editors and columnists, Traveller delivers superior writing, beautiful photography and independent, expert advice.
A NOTE FROM THE EDITOR //
Anthony Dennis, Editor
After a career, extending back to the lead-up to the Sydney Olympics (and to the Games themselves) covering travel and tourism inside out - along with heading up a major international travel magazine for a time - editing Traveller was a natural progression. I like to think of Traveller, as the true happy end of the newspaper in that each week we help readers of The Sydney Morning Herald and The Age weave and deliver their holiday dreams with experienced and respected writers such as Ben Groundwater, Lee Tulloch, Michael Gebicki Ute Junker and Brian Johnston providing the expert inspiration.
Our audience is educated, curious and has the discretionary income to spend. They want to know more about the world around them and value travel as a way of enriching their lives and broadening their minds.
TRAVELLER PROFILE //
are University Educated
more likely to be business decision makers
more likely to be managers / professionals
Traveller is for discerning Australians who love travelling and aspire to do it more and do it better. They are educated, curious and have the discretionary income to spend on travel. They strive to know more about the world and value travel as a way of enriching their lives and broadening their minds. Whether they’re lounging by the pool in Bali or trekking in Myanmar, they demand quality travel experiences.
A or B social grade
are Travel Intenders
Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2020.
Creative Execution Examples
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
To learn more about how you can connect your brand with Australias leading publisher, click here.
READY TO CREATE //
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