Traveller inspires, entices and informs, offering our readers the tools to turn their dreams into reality. It’s the essential, most respected resource for Australians who yearn to travel, whether they’re trekking in Patagonia or lazing by the pool in Thailand. With a line-up of Australia’s most experienced and credible travel editors and columnists, Traveller delivers superior writing, beautiful photography and independent, expert advice.
A NOTE FROM THE PUBLISHING DIRECTOR //
Trudi Jenkins, Publishing Director
The Traveller team is one of the country's most experienced, and includes Weekend Editor Anthony Dennis and Digital Editor Craig Platt. Their knowledge and expertise across every facet of travel and tourism is unrivalled. We also have some of Australia's most respected and engaging writers including Michael Gebicki, Brian Johnston, Ute Junker, Ben Groundwater and Lee Tulloch, whose advice and opinion columns on everything from travel insurance to sustainability deliver some of our most-read content across print and digital. Traveller's brand extensions include bespoke reader events, co-branded competitions and highly successful eDMs (both editorial and sponsored).
Our audience is educated, curious and has the discretionary income to spend. They want to know more about the world around them and value travel as a way of enriching their lives and broadening their minds.
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2023.
TRAVELLER PROFILE //
are A or B social grade
are the main grocery buyer
have a diploma or degree
have a mortgage / are a home owner
believe quality is more important than price
Traveller is for discerning Australians who love travelling and aspire to do it more and do it better. They are educated, curious and have the discretionary income to spend on travel.
Average HH Income:
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.
Creative Execution Examples
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
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