Traveller - Nine for Brands

TRAVELLER //

Introduction

Traveller is Australia’s no.1 destination for authentic, credible and inspirational travel content. Delivering quality writing, sumptuous photography and independent, expert advice.

No other travel brand connects you directly with Australia’s most affluent and passionate travel consumers. Traveller is the essential resource for Australians who love to travel.

A NOTE FROM THE PUBLISHING DIRECTOR //

Trudi Jenkins, Content Director

Traveller has long been Australia’s most trusted travel brand, with a team of editors and writers unsurpassed in their knowledge and experience. Since becoming part of the metro masthead sites, Traveller’s digital offering has experienced remarkable success with subscribers and our stories often lead the home pages. The print section continues to reach a highly engaged audience of affluent readers who value our inspiration features and independent advice. We have a cross-platform approach to all content that is amplified through our social media accounts and editorial newsletter.

TRAVELLER //

The Numbers

Our audience is educated, curious and has the discretionary income to spend. They want to know more about the world around them and value travel as a way of enriching their lives and broadening their horizons.

Monthly Readership (Print + Digital)

Source: Roy Morgan Research; people 14+ for the 12 months ending March 2025.

TRAVELLER PROFILE //

Male52%

Female48%

are A or B social grade

are the main grocery buyer

have a diploma or degree

have a mortgage / are a home owner

believe quality is more important than price

Traveller is for discerning Australians who love travelling and aspire to do it more and do it better. They are educated, curious and have the discretionary income to spend on travel.

Average HH Income:

Average Age: