FIN //
Introduction
The glossy lifestyle publication, Fin Magazine, launched in May 2022, building on the strong readership growth of The Australian Financial Review.
Inserted quarterly into the Financial Review newspaper, and promoted across afr.com, Fin Magazine is visually sumptuous, discerning and a joy to read.
Fin Magazine inspires readers with the very best in fashion, design, watches, jewellery, motoring, art and travel.
A NOTE FROM THE EDITOR //
Matthew Drummond, Fin Magazine Editor
“This magazine is a Financial Review take on matters of style. It draws upon our heritage in creating luxurious print products, including AFR Magazine and Life & Leisure, and has been shaped through insights into the types of content that best attract subscribers on afr.com.
Digital readership data tells us that our subscribers are deeply engaged with lifestyle content that is exclusive and high quality. Fin Magazine is lighter in tone and more visual than AFR Magazine, and offers an authoritative take on all the things that Financial Review readers should spend their discretionary money on.”
AFR MAGAZINE AUDIENCE //
The Numbers
The AFR Magazine audience are ambitious, they’re entrepreneurs and changemakers.
Source: Roy Morgan Research; people 14+ for the 12 months ending June 2023.
AFR MAGAZINE READER PROFILE //
Average HH Income:
Average Age:
are AB social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
intend to purchase a vehicle within 4 years
76% believe quality is more important than price
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending June 2023.
FIN! MAGAZINE //
Issues
FIN! MAGAZINE //
Sections
AFR //
Creative Execution Examples
Learn more about how you can connect your brand with Australia's leading publisher.
READY TO CREATE //
CONTACT //
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