Fin_

FIN //

Introduction

The glossy lifestyle publication, Fin Magazine, launched in May 2022, building on the strong readership growth of The Australian Financial Review.

Inserted quarterly into the Financial Review newspaper, and promoted across afr.com, Fin Magazine is visually sumptuous, discerning and a joy to read.

Fin Magazine is Australia's only glossy newspaper-inserted magazine published on a Satuday that's purely focused on luxury and travel.

Fin Magazine inspires readers with the very best in fashion, design, watches, jewellery, motoring, art and travel.

Explore.

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A NOTE FROM THE EDITOR //

Matthew Drummond, Fin Magazine Editor

Matthew Drummond is the editor of The Australian Financial Review Magazine, the Financial Review’s monthly magazine that covers business, politics, fashion, design, food and wine, and is home to the Rich List, Young Rich List and the Power lists. He was appointed to the role in 2017.

He has previously been the editor of AFR Weekend and worked as the Financial Review’s European correspondent based in Paris. As a journalist he has covered legal affairs as well as banking and finance. In 2008 he was a joint recipient of the Walkley Award for Business Journalism for his investigative pieces on the collapse of stockbroker Opes Prime.

AFR MAGAZINE AUDIENCE //

The Numbers

The AFR Magazine audience are ambitious, they’re entrepreneurs and changemakers.

0
Average issue readership

Source: Roy Morgan Research; people 14+ for the 12 months ending March 2024.

AFR MAGAZINE READER PROFILE //

Male63%
Female37%

Average HH Income:

Average Age:

%

are AB social grade

%

are the main grocery buyer

%

have a mortgage / are a home owner

%

have a diploma or degree

%

intend to purchase a vehicle within 4 years

Fin! Magazine readers are affluent, stylish and at the forefront of the latest and upcoming trends.

more likely to be managers / professionals

more likely to be business decision makers

 

Source: Roy Morgan Research; people 14+ for the 12 months ending March 2024.

FIN! MAGAZINE //

Issues

FIN! MAGAZINE //

Sections

AFR //

Creative Execution Examples

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CONTACT //

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