FIN //
Introduction
The glossy lifestyle publication, Fin Magazine, launched in May 2022, building on the strong readership growth of The Australian Financial Review.
Inserted quarterly into the Financial Review newspaper, and promoted across afr.com, Fin Magazine is visually sumptuous, discerning and a joy to read.
Fin Magazine is Australia's only glossy newspaper-inserted magazine published on a Satuday that's purely focused on luxury and travel.
Fin Magazine inspires readers with the very best in fashion, design, watches, jewellery, motoring, art and travel.
A NOTE FROM THE EDITOR //
Matthew Drummond, Fin Magazine Editor
Digital data tell us our subscribers are hungry for more lifestyle content. Lifestyle content is both well read and improves retention – the more likely a reader reads it, the more likely they will keep up their subscription.
When it comes to Fin! Magazine we will be less concerned with questions of ‘how successful is this business’ and more concerned with how beautiful, how stylish, how rarefied are the clothes and items.
If the guiding principle of AFR Magazine is success, then the guiding principle of Fin! Magazine is beauty and style.
AFR MAGAZINE AUDIENCE //
The Numbers
The AFR Magazine audience are ambitious, they’re entrepreneurs and changemakers.
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.
AFR MAGAZINE READER PROFILE //
Average HH Income:
Average Age:
are AB social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
intend to purchase a vehicle within 4 years
Fin! Magazine readers are affluent, stylish and at the forefront of the latest and upcoming trends
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.
FIN! MAGAZINE //
Issues
FIN! MAGAZINE //
Sections
AFR //
Creative Execution Examples
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CONTACT //
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