Sydney Morning Herald - Nine for Brands

SMH //

Introduction

The Herald is proudly committed to fearless, independent and accurate journalism as Australia’s number one news brand, whilst generating high-quality and informed opinions and debates to help readers make up their own minds. We strive to educate, challenge and entertain our audiences with stories that matter across print and digital platforms. We engage our readers, listen to their perspectives and pledge fairness and balance in all that we do.

A NOTE FROM THE EDITOR //

Jordan Baker, Editor

“Much has changed since The Sydney Morning Herald first appeared on the streets of Sydney in 1831. What hasn’t changed is the vital role the Herald plays in Australia’s communities, its public life, and its culture.

We publish different perspectives because we believe civilised debate is essential to a healthy
democracy. As we look to the future – to our 200th birthday – we will stick to these principles
because we know that our readers are educated, intelligent, and will use our reporting and analysis to make up their own minds.”

The Sydney Morning Herald Celebrates 195 Years of Delivering Trusted News

The Sydney Morning Herald celebrated its 195th anniversary on Saturday, April 18, cementing its place as one of the oldest continuously printed metropolitan newspapers in the world.

For 195 Years, the Herald has played a vital role in telling Sydney's story

Enjoy an interactive journey from April 18, 1831 when Ward Stephens, William McGarvie and Frederick Stokes start The Sydney Herald, as a weekly, published from Redman's Court in Lower George Street to the latest in the Ben Roberts-Smith case, an example of the rigour of The Sydney Morning Herald journalists and their dedication to finding the truth.

Explore

Our Journaists Pay Tribute to The Sydney Morning Herald

There was no better way to pay tribute to the generations of incredible journalists who have made the Herald what it is today, than with this video tribute. Watch as Kate McClymont, Peter Hartcher, Kate Geraghty, Elizabeth Knight, Cindy Yin, Jacqueline Maley, Anthony Segaert and Peter fitzSimons reflect on some of their big, memorable moments.

Watch on LinkedIn

‘We are making history’: Meet Jordan Baker, new Editor of Australia’s oldest paper

In her first interview since taking charge, Baker talks to Mumbrella's James Manning about taking on the legacy of leading one of the world’s great news brands, as it turns 195.

The first edition of the Sydney Herald on April 18, 1831.

The Columbian Press first used to print the Herald.

SMH AUDIENCE //

The Numbers

The Herald offers a complete cross-platform news experience enjoyed by millions of Australians each month. The newsprint edition is available 7 days a week, complemented by 24 hour digital news coverage, optimised to desktop, mobile and tablet.

Total News Audience (Print + Digital)

Source: Roy Morgan Single Source, P14+ Roy Morgan iris, 12 months rolling average January 2025 to December 2025.

SMH READER PROFILE //

Male51%

Female49%

Average HH Income:

Average Age:

are AB social grade

are the main grocery buyer

have a diploma or degree

have a mortgage / are a home owner

I believe quality is more important than price

The Herald has a strong reach to professionals and decision makers.

more likely to be managers / professionals

more likely to be business decision makers

Source: Roy Morgan Single Source, P14+ Roy Morgan iris, 12 months rolling average January 2025 to December 2025.

SMH //

Sections

News

Business

The Herald's respected business pages cover; local, national and international news and commentary on business, markets, the economy and public policy. We offer a network of Australia's most trusted business and personal finance brands, focused on delivering quality news and up-to-the-minute information across all platforms. The Money section also offers practical tips and information our audience can trust to help budget, earn, save and invest their money.

Sport

Australians love their sport and readers of The Herald are no different. Our Sport section appears every day of the week in print and across our digital platforms. The Herald’s Sport section continues the tradition of great sports writing and breaking news with the most insightful coverage of the latest triumphs, tragedies, twists and turns from the world of sport.

From Peter FitzSimons to Andrew Webster, our acclaimed sport writers provide award winning commentary and the latest sport news, taking our audience behind the scenes to better understand what happens on the field.

Culture

Lifestyle

Magazines

Marketplace

SMH //

Creative Execution Examples

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Learn more about how you can connect your brand with Australias leading publisher.

Say hello

Please get in contact to find out more about advertising opportunities in Australia’s no.1 total news brand, The Sydney Morning Herald.

READY TO CREATE? //

Print Ad Specs

Digital Ad Specs

CONTACT //

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