SMH //


The Herald is proudly committed to fearless, independent and accurate journalism as Australia’s number one news brand, whilst generating high-quality and informed opinions and debates to help readers make up their own minds. We strive to educate, challenge and entertain our audiences with stories that matter across print and digital platforms. We engage our readers, listen to their perspectives and pledge fairness and balance in all that we do.



Bevan Shields, Editor

I am humbled, honoured and hungry to lead the best newsroom in Australia, I love the Herald and our newsroom full of exceptional journalists. The new year gives the Herald a huge opportunity to reset and restate who we are and what we believe in, and rededicate ourselves to journalism that informs, challenges, entertains and surprises our wonderful readers and subscribers.

Under the leadership of myself and deputy editor Cosima Marriner, the Herald will be bold, brave and think big. The newsroom will set the standard for intelligent, fearless journalism that does justice to our extraordinary 190-year history and the special place The Sydney Morning Herald occupies in the hearts and minds of so many in Sydney and around Australia.


The Numbers

The Herald offers a complete cross-platform news experience enjoyed by millions of Australians each month. The newsprint edition is available 7 days a week, complemented by 24 hour digital news coverage, optimised to desktop, mobile and tablet.

  • Total News Audience (Print + Digital)

Source: Roy Morgan Research; people 14+ for the 12 months ending March 2024.



Average HH Income:

Average Age:


are AB social grade


are the main grocery buyer


have a diploma or degree 


have a mortgage / are a home owner 


I believe quality is more important than price

The Herald  has a strong reach to professionals and decision makers.

more likely to be managers / professionals

more likely to be business decision makers

Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.

SMH //


SMH //

Creative Execution Examples

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Learn more about how you can connect your brand with Australias leading publisher.

Say hello

Please get in contact to find out more about advertising opportunities in Australia’s no.1 total news brand, The Sydney Morning Herald.



Nine Ad Enquiries

This field is for validation purposes and should be left unchanged.