age-logo-tagline-white

THE AGE //

Introduction

The Age has been serving its readers with compelling, balanced and independent journalism since our first publication on October 17, 1854. Our journalists are passionate about uncovering the truth and are committed to informing, entertaining, inspiring and challenging our readers.

Whether our coverage concerns the latest political scandal, big business deal, AFL coach sacking or Victoria's best restaurants, we deliver the fearless and honest storytelling our audience expects. Our readers now access our journalism in a variety of ways and whether via the newspaper, desktop, mobile, tablet or newsletters, we continue our commitment to upholding quality and independence in everything we do. This will never change.

HeaderTile_Age_1
Patrick-Elligett-Circle (1)

A NOTE FROM THE EDITOR //

Patrick Elligett, Editor

It is an incredible honour to be entrusted with the leadership of such a significant institution. Victorians look to The Age to provide responsible, fearless and rigorous journalism and that role is more important now than ever. I look forward to upholding The Age's fine journalistic traditions and finding new ways to connect with Victorians on the issues they care about most.

THE AGE AUDIENCE //

The Numbers

The Age offers a complete cross-platform news experience enjoyed by millions of Australians each month. The newsprint edition is available 7 days a week, complemented by 24 hour digital news coverage, optimised to desktop, mobile and tablet.

  • Total News Audience (Print + Digital)

Source: Roy Morgan Research; people 14+ for the 12 months ending March 2024.

THE AGE READER PROFILE //

Male54%
Female46%

Average HH Income:

Average Age:

%

are AB social grade

%

are the main grocery buyer

%

have a diploma or degree 

%

have a mortgage / are a home owner 

%

I believe quality is more important than price

The Age has a strong reach to decision makers and professionals.

more likely to be managers / professionals

more likely to be business decision makers

Source: Roy Morgan Research; people 14+ for the 12 months ending March 2024.

THE AGE //

Sections

THE AGE //

Creative Execution Examples

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Learn more about how you can connect your brand with Australias leading publisher.

Contact Us

Please get in contact to find out more about Advertising opportunities in Australia’s trusted News brand, The Age.

READY TO CREATE? //

CONTACT //

Nine Ad Enquiries

This field is for validation purposes and should be left unchanged.