GOOD WEEKEND //
Introduction
THE CORE OF GOOD WEEKEND IS its features: definitive stories on the people, places and issues that matter - to you, to Australia, to the world.
But with Good and Weekend in its title, it’s also about helping make your down-time fun, amusing and enjoyable. Thus stories on cooking and eating out, travel, gardening, art, fashion, shopping and styling for the home.
Plus extra food for the brain - in the form of The Quiz, Get It and Sudoku; a whimsical Kitchen Sink Drama by Paul Connolly and Jim Pavlidis; Ben Law’s Dicey Topics; and Amelia Lester’s Foreign Correspondence.
Finally, knowing we wouldn’t be anything without our fiercely loyal readers, comes Back Chat: your letters and social media posts about our magazine.
A NOTE FROM THE EDITOR //
Katrina Strickland, Editor
I grew up reading Good Weekend and am still chuffed to be editing a magazine that is not only the longest running newspaper magazine in the country but also the most prestigious and awarded for its longform journalism - and the one with the most readers. Those readers closely follow the bylines of our stable of top drawer feature writers, from Amanda Hooton, Jane Cadzow and Tim Elliott to Konrad Marshall, Melissa Fyfe and Greg Callaghan. Through their voices, together with those of columnists such as Benjamin Law, Terry Durack, Danny Katz and Amelia Lester, Good Weekend holds a mirror up to Australian society, enabling readers to make sense of the world around them as it shifts and changes in real time. Forget fluff: at Good Weekend you get the real story.
GOOD WEEKEND AUDIENCE //
The Numbers
Good Weekend is a rare weekend combination; prestigious journalism and engaged readers at mass scale.
Source: Roy Morgan; People 14+ for the 12 months ending September 2021
GOOD WEEKEND READER PROFILE //
Average age:
Average HH income:
are A or B social grade
on average in investments
have a mortgage / are a home owner
have a diploma or degree
intend to purchase a car within 4 years
Good Weekend readers are successful and affluent
more likely to be managers / professionals
more likely to be business decision makers
Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2019.
GOOD WEEKEND //
Specials
GOOD WEEKEND //
Creative Execution Examples
Reverse Back
Available in 5 or 7-page options the reverse back is an extension of the regular magazine in ‘In association with’, 'advertorial' or 'sponsored content' format. This high impact execution offers the opportunity to bring to life an extended brand message with an innovative solution. Includes the Good Weekend masthead on the reverse cover.
Mini-Mag
Stitched to the centre of the magazine, Mini-Mags are an ideal medium to deliver detailed messages. They can be pulled out of the magazine and held onto long after the host magazine has been read and offer an integrated content message. Includes the Good Weekend Masthead on the cover. Extra copies can be purchased and used at Advertisers POS.
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READY TO CREATE //
CONTACT //
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