GOOD WEEKEND //
Introduction
The core of Good Weekend is its features: definitive stories on the people, places and issues that matter - to you, to Australia, to the world.
But with 'Good' and 'Weekend' in its title, it’s also about helping make your down-time fun, amusing and enjoyable. Thus stories on cooking and eating out, travel, gardening, art, fashion, shopping and styling for the home.
Plus extra food for the brain - in the form of The Quiz, Get It and Sudoku; a whimsical Kitchen Sink Drama by Paul Connolly and Jim Pavlidis; Ben Law’s Dicey Topics; and Amelia Lester’s Foreign Correspondence.
Finally, knowing we wouldn’t be anything without our fiercely loyal readers, comes Back Chat: your letters and social media posts about our magazine.
A NOTE FROM THE EDITOR //
Katrina Strickland, Editor
I grew up reading Good Weekend and am still chuffed to be editing a magazine that is not only the longest running newspaper magazine in the country but also the most prestigious and awarded for its longform journalism - and the one with the most readers. Those readers closely follow the bylines of our stable of top drawer feature writers, from Amanda Hooton, Jane Cadzow and Tim Elliott to Konrad Marshall, Melissa Fyfe and Greg Callaghan. Through their voices, together with those of columnists such as Benjamin Law, Terry Durack, Danny Katz and Amelia Lester, Good Weekend holds a mirror up to Australian society, enabling readers to make sense of the world around them as it shifts and changes in real time. Forget fluff: at Good Weekend you get the real story.
GOOD WEEKEND AUDIENCE //
The Numbers
Good Weekend is a rare weekend combination; prestigious journalism and engaged readers at mass scale.
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2023.
GOOD WEEKEND READER PROFILE //
Average HH Income:
Average Age:
are A or B social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
I believe quality is more important than price
Good Weekend readers are successful and affluent
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending September 2023.
GOOD WEEKEND //
Special Issues
GOOD WEEKEND //
'52' Suite Series
2023 will see our much loved '52' Suite series brought to life, sparking an abundance of opportunity for brands to capture the attention of our devoted readers.
In a brand-new premium offering, you can align your brand to this iconic series with a four-issue volume buy, including 52 Top Wineries, 52 Dream Destinations, 52 Weekends Away and 52 New Makers of 2023.
Good Weekend's '52' Suite is a great way to make an impact while reaching an audience of over 722K at four different times during the year!
Our readers are primed for indulgence and ready to spend. Contact your Nine Representative today to learn more.
GOOD WEEKEND //
Creative Execution Examples
Reverse Back
Available in 5 or 7-page options the reverse back is an extension of the regular magazine in ‘In association with’, 'advertorial' or 'sponsored content' format. This high impact execution offers the opportunity to bring to life an extended brand message with an innovative solution. Includes the Good Weekend masthead on the reverse cover.
Mini-Mag
Stitched to the centre of the magazine, Mini-Mags are an ideal medium to deliver detailed messages. They can be pulled out of the magazine and held onto long after the host magazine has been read and offer an integrated content message. Includes the Good Weekend Masthead on the cover. Extra copies can be purchased and used at Advertisers POS.
Learn more about how you can connect your brand with Australia's leading publisher.
Say hello
READY TO CREATE //
CONTACT //
Nine Ad Enquiries