GOOD WEEKEND //
Introduction
Good Weekend is the most prestigious, widely-read newspaper inserted magazine in the country, with the largest readership and longest history – publishing every Saturday in The Sydney Morning Herald and The Age for 40 years.
The magazine is known for penning the definitive feature stories about the people and issues that Australians are talking about, the pieces that, because they have been exhaustively researched and beautifully written, stand the test of time.
With 'Good' and 'Weekend' in its title, it’s also about providing inspiration for our readers down time. Thus, sections on what to cook at home and where to eat out; what to watch, read and listen to; style for the person and for the home; and inspirational places to visit, both here and overseas.
A NOTE FROM THE EDITOR //
Katrina Strickland, Editor
Good Weekend holds a mirror up to Australian society, enabling readers to make sense of the world around them as it shifts and changes in real time.
With three decades of journalism under her belt, Katrina has a rare combination of expertise in both hard news and feature writing. An award-winning editor, she took over at Good Weekend in 2017, having edited The Australian Financial Review Magazine for three years before that.
GOOD WEEKEND AUDIENCE //
The Numbers
Good Weekend is a rare weekend combination; prestigious journalism and engaged readers at mass scale.
Source: Roy Morgan Research; people 14+ for the 12 months ending March 2025.
GOOD WEEKEND READER PROFILE //
Average HH Income:
Average Age:
are A or B social grade
are the main grocery buyer
have a mortgage / are a home owner
have a diploma or degree
I believe quality is more important than price
Good Weekend readers are highly loyal, affluent and intelligent
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending March 2025.
GOOD WEEKEND //
Special Issues
GOOD WEEKEND //
'52' Suite Series
2024 will see our much loved '52' Suite series brought to life, sparking an abundance of opportunity for brands to capture the attention of our devoted readers.
Align your brand to this iconic series with a four-issue volume buy, including 52 Top Wineries, 52 Dream Destinations, 52 Weekends Away and 52 New Makers of 2024.
Good Weekend's '52' Suite is a great way to make an impact while reaching an audience of over 767K at four different times during the year!
Our readers are primed for indulgence and ready to spend. Contact your Nine Representative today to learn more.
GOOD WEEKEND //
Creative Execution Examples
Reverse Back
Available in 5 or 7-page options the reverse back is an extension of the regular magazine in ‘In association with’, 'advertorial' or 'sponsored content' format. This high impact execution offers the opportunity to bring to life an extended brand message with an innovative solution. Includes the Good Weekend masthead on the reverse cover.
Learn more about how you can connect your brand with Australia's leading publisher.
Say hello
READY TO CREATE //
CONTACT //
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