GoodFood-white

GOOD FOOD //

Introduction

Good Food is the place to go for expert, independent, engaging content on restaurants, food, drink and entertaining. It is aimed at people who love to eat, providing news that matters, reviews that count and recipes that work. Good Food is home to the renowned chef’s hats, awarded to the best restaurants around the country for more than 40 years as part of the annual Good Food Guide Awards. The Good Food Guide is our flagship product and the most respected restaurant reviewing system in the country. Our recipes are created by some of Australia’s best-known chefs, inspiring passionate home cooks to be even better. And in our host publications The Sydney Morning Herald and The Age, plus online at smh.com.au, theage.com.au and goodfood.com.au, we cover restaurants, food news and trends with a sense of fun, intelligence and authenticity unmatched by other food media.

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A NOTE FROM THE PUBLISHING DIRECTOR //

Trudi Jenkins, Publishing Director

Good Food is the most trusted, independent food brand in Australia: essential reading in The Sydney Morning Herald and The Age, and at goodfood.com.au. It’s also Australia’s Home of the Hats: awarded to the country’s best restaurants for more than 40 years in the Good Food Guide and at the national Good Food Guide Awards. Good Food’s editorial team is second to none for its depth of expertise, and the brand is highly respected by both its readers and the country’s best chefs for its quality content, stunning photography, trusted recipes, insider knowledge and independent reviews.

GOOD FOOD //

The Numbers

The Good Food audience is more likely to be savvy, educated and keen to be ‘in the know’ about the latest food trends and openings across the nation

  • Total Monthly Readership

  • Monthly Print Readership

  • Monthly Digital Readership

GOOD FOOD READER PROFILE //

Male30%
Female70%

Average age:

Average HH income of $120K +

%

are A social grade

%

are the main grocery buyer

%

parents with children at any age at home

%

are travel intenders 

%

have a degree

%

own mortgage for investment property or intend to buy investment property

Good Food readers have a weekly median average spend of $175 on groceries. 77% believe quality is more important than price 

more likely to be managers / professionals

more likely to be business decision makers

Source: Nielsen Consumer and Media View National Online Survey S06 2021. DCP Fused June 2021.

GOOD FOOD //

Sections

GOOD FOOD //

Creative Execution Examples

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content. 

To learn more about how you can connect your brand with Australias leading publisher, click here.

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