Good Food - Nine for Brands

GOOD FOOD //

Introduction

Good Food is the place to go for expert, independent, engaging content on restaurants, food, drink and entertaining. It is aimed at people who love to eat, providing news that matters, reviews that count and recipes that work. Good Food is home to the renowned chef’s hats, awarded to the best restaurants around the country for more than 40 years as part of the annual Good Food Guide Awards. The Good Food Guide is our flagship product and the most respected restaurant reviewing system in the country. Our recipes are created by some of Australia’s best-known chefs, inspiring passionate home cooks to be even better. And in our host publications The Sydney Morning Herald and The Age, plus online at smh.com.au, theage.com.au and goodfood.com.au, we cover restaurants, food news and trends with a sense of fun, intelligence and authenticity unmatched by other food media.

A NOTE FROM THE PUBLISHING DIRECTOR //

Trudi Jenkins, Publishing Director

Good Food is the most trusted, independent food brand in Australia: essential reading in The Sydney Morning Herald and The Age, and at goodfood.com.au. It’s also Australia’s Home of the Hats: awarded to the country’s best restaurants for more than 40 years in the Good Food Guide and at the national Good Food Guide Awards. Good Food’s editorial team is second to none for its depth of expertise, and the brand is highly respected by both its readers and the country’s best chefs for its quality content, stunning photography, trusted recipes, insider knowledge and independent reviews.

GOOD FOOD //

The Numbers

The Good Food audience is more likely to be savvy, educated and keen to be ‘in the know’ about the latest food trends and openings across the nation

Total Monthly Readership

Monthly Print Readership

Monthly Digital Readership

GOOD FOOD READER PROFILE //

Male36%

Female64%

Average Age:

Average HH Income:

are AB social grade

are the main grocery buyer

parents with children at any age at home

are travel intenders

have a degree

are home owners or have a mortgage

Good Food readers have a weekly median average spend of $150 on groceries. 74% would spend more for quality goods.

more likely to be managers / professionals

are business decision makers

Source: Nielsen Consumer and Media View National Online Survey S10 2021. Fused November 2021.

GOOD FOOD //

Sections

Our Trusted Tuesday newspaper section Good Food, is your essential guide to eating out, eating in & everything in between. It remains the most read section across all the Nine print mastheads - bringing you the food news, reviews and recipes that we have been publishing for half a century.

Our weekly publication gives readers everything from the latest in industry news, recipes from your favourite chefs, restaurant and café reviews by our food critics Terry Durack and Gemima Cody to our food Traveller page where we give you the best places for foodie road trips.

On the first Sunday of each month, you will find extended pages of Good Food content within Sunday Life. Each month brings you the latest news, recipes and Callan Boys gives his verdict on pantry staples with his monthly Taste Test.

Digital

Event

Good Food Guide Awards

For the past 42 years, the Good Food Guide Awards have provided an industry benchmark for top quality dining in Australia, and the guide has become the most respected food bible in the industry. To be published in December 2021, we will once again identify the outstanding work of restaurateurs, sommeliers and chefs – awarding our much-coveted signature hats. Australia’s restaurants are among the world’s best, taking our exceptional produce and outstanding wines to make destinations of international repute, reflecting the best of what our country has to offer. The guides are launched each year with events in Sydney and Melbourne which are attended by the who’s who of the restaurant industry including owners, chefs, food writers and sponsors.

GOOD FOOD //

Creative Execution Examples

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

To learn more about how you can connect your brand with Australias leading publisher, click here.

Say hello

READY TO CREATE //

Print Specs

Digital Specs

CONTACTS //

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