GOOD FOOD //
Introduction
Good Food is the place to go for engaging, independent and expert content on restaurants, bars, drinks, food trends and entertaining.
Good Food is for people who love to eat, and delivers news that matters, reviews that count and recipes that work. We cover these topics with a sense of fun, intelligence and authenticity unmatched by other food media.
Home to the renowned chef’s hats, Good Food has been awarding the country’s best restaurants for more than 40 years as part of its annual Good Food Guide Awards. The Good Food Guide is our flagship product and the most respected restaurant reviewing system in the country.
Furthermore, our recipes are created by some of Australia’s best-known chefs, inspiring passionate home cooks to be even better.
Good Food is published weekly in Tuesday’s The Sydney Morning Herald and The Age, plus online daily at smh.com.au/goodfood and theage.com.au/goodfood.
A NOTE FROM THE PUBLISHING DIRECTOR //
Sarah Norris, Head of Good Food
Australia’s food scene is unmatched, and there is no other food publication in Australia that unearths, discovers and celebrates everything that makes it nuanced and special.
Good Food is the most trusted, independent food brand in Australia and an essential read for anyone wanting to know where to eat, how food culture shapes our city and to learn cooking tips, tricks and recipes from some of the country’s best chefs.
Its editorial team is unmatched for its depth of expertise, and the brand is respected by both its readers and chefs for its quality content, photography, trusted recipes, insider knowledge and independent reviews.
GOOD FOOD //
The Numbers
The Good Food audience is more likely to be savvy, educated and keen to be ‘in the know’ about the latest food trends and openings across the nation
Source: Roy Morgan Research; people 14+ for July 2023- September 2023. Total Good Food = (goodfood Digital) OR (SMH Print Section (L4W) Good Food) or (AGE Print Section (L4W) Good Food)
GOOD FOOD READER PROFILE //
Average HH Income:
Average Age:
are AB social grade
are the main grocery buyer
have a diploma or degree
have a mortgage / are a home owner
intend to purchase a car within 4 years
Good Food readers have a weekly average spend of $216 on groceries (by MGBs)
believe quality is more important than price
more likely to be managers / professionals
Source: Source: Roy Morgan Research; people 14+ for July 2023- September 2023. Total Good Food = (goodfood Digital) OR (SMH Print Section (L4W) Good Food) or (AGE Print Section (L4W) Good Food)
GOOD FOOD //
Opportunities
GOOD FOOD //
Creative Execution Examples
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
Learn more about how you can connect your brand with Australia's leading publisher.
READY TO CREATE //
CONTACTS //
Nine Ad Enquiries