Good Food - Nine for Brands

GOOD FOOD //

Introduction

Australia’s home of the hats.

Good Food is the go-to destination for engaging, independent and expert content on restaurants, bars, drinks, food trends and entertaining.

Good Food is for people who love to eat, and delivers news that matters, reviews that count and recipes that work. We cover these topics with a sense of fun, intelligence and authenticity unmatched by other food media.

Home to the renowned chef’s hats, Good Food has been awarding the country’s best restaurants for more than 40 years as part of its annual Good Food Guide Awards. The Good Food Guide is our flagship product and the most respected restaurant reviewing system in the country.

Good Food is published Monday to Friday in The Sydney Morning Herald and The Age, plus online daily at smh.com.au/goodfood and theage.com.au/goodfood.

A NOTE FROM THE PUBLISHING DIRECTOR //

Sarah Norris, Head of Good Food

Respected journalist and editor Sarah Norris has more than two decades of experience writing and editing in the food, lifestyle and culture space. In that time, she’s built an enviable reputation across the food and beverage industry, and not only has an innate knowledge of Australia’s food scenes, but how to communicate to audiences in an evolving world. She joined Good Food in 2023 to oversee an ambitious plan to supercharge the brand in the marketplace and to drive subscriber growth.

Prior to this she was the Sydney editor of Broadsheet before becoming its first national editor. Beginning her media career as an editorial assistant at The Australian Financial Review, she’s also written food reviews for Good Food from 2015 to 2021 and was a reviewer for Australian Gourmet Traveller Magazine restaurant guide from 2010 to 2017.

GOOD FOOD //

We Know Good Food

GOOD FOOD //

The Numbers

The Good Food audience is more likely to be savvy, educated and keen to be ‘in the know’ about the latest food trends and openings across the nation

Total Good Food Monthly Readership (Print + Digital)

Source: Roy Morgan Single Source; people 14+, Roy Morgan Iris, 12 months rolling average April 2024 to March 2025. Total Good Food = (goodfood Digital) OR (SMH Print Section (L4W) Good Food) or (AGE Print Section (L4W) Good Food). Good Food only reflected from July 2023 - June 2024 due to the relaunch of the site.

GOOD FOOD READER PROFILE //

Male50%

Female50%

Average HH Income:

Average Age:

are AB social grade

are the main grocery buyer

have a diploma or degree

have a mortgage / are a home owner

intend to purchase a car within 4 years

Good Food readers are the main grocery buyers in their homes. They are hosts and entertainers, travellers and experimenters, passionate about buying Australian produce and enjoying it.

believe quality is more important than price

more likely to be managers / professionals

GOOD FOOD //

Opportunities

The Good Food section, is your essential guide to eating out, eating in & everything in between - bringing you the food news, reviews and recipes that we have been publishing for half a century.

Our weekly publication gives readers everything from the latest in industry news, recipes from your favourite chefs, restaurant and café reviews by our food critics Terry Durack and Besha Rodell to our food traveller page where we give you the best places for foodie road trips.

Digital

Good Food digital is your 24/7 online guide to eating out and eating in. With a new digital home within Australia's leading mastheads, we are the number one destination for credible, independent restaurant, bar and cafe reviews and bring you the latest in food news and recipes from across Australia and the globe. All the finer things in life are covered, from wine to restaurants and gourmet food along with thought-provoking articles on culinary issues.

Solus EDMs are sent to subscribed food enthusiasts who are extremely passionate and highly engaged. What's Cooking is sent to a recipe-loving subscriber list of 65K+. This list is full of aspiring home cooks who are passionate about food and entertaining. Sent out every Tuesday. Eat Out targets 48K+ subscribers who love to eat out, are keen on dining out offers and are happy to travel far and wide for good food or new restaurants. Sent out every Friday.

Events

This October the Good Food Guide is back with its highly-respected hatted reviews of the best and most innovative restaurants in NSW and Victoria.

More than 600 restaurants will be reviewed by nearly 60 restaurant critics to compile a Good Food Guide that is without equal in Australia. There is no other restaurant guide in this country that operates independently and offers reviews according to a rigorous scoring system. Venues are reviewed anonymously and meals are always paid in full.

The Good Food Guide will award one, two and three hats to deserving restaurants, building on a heritage of more than 40 years of judging the best in fine dining. There is also a new critic’s choice heart symbol for the restaurants and eateries that we love - they may not be awarded a hat, but they are integral to each city's dining culture and worth crossing town to experience.

The Good Food Guide will be published in NSW and Victoria. The release of the Guides, as well as announcement of the Good Food Guide Awards, will be heavily promoted across all platforms.

The Good Food Guide magazines will be available to purchase via newsagents, supermarkets and at thestore.com.au.

More:

Good Food Events

Good Food Awards / Guide

Night Noodle Markets

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