GOOD FOOD //
Introduction
Australia’s home of the hats.
Good Food is the go-to destination for engaging, independent and expert content on restaurants, bars, drinks, food trends and entertaining.
Good Food is for people who love to eat, and delivers news that matters, reviews that count and recipes that work. We cover these topics with a sense of fun, intelligence and authenticity unmatched by other food media.
Home to the renowned chef’s hats, Good Food has been awarding the country’s best restaurants for more than 40 years as part of its annual Good Food Guide Awards. The Good Food Guide is our flagship product and the most respected restaurant reviewing system in the country.
Good Food is published weekly in Tuesday’s The Sydney Morning Herald and The Age, plus online daily at smh.com.au/goodfood and theage.com.au/goodfood.
A NOTE FROM THE PUBLISHING DIRECTOR //
Sarah Norris, Head of Good Food
Respected journalist and editor Sarah Norris has more than two decades of experience writing and editing in the food, lifestyle and culture space. In that time, she’s built an enviable reputation across the food and beverage industry, and not only has an innate knowledge of Australia’s food scenes, but how to communicate to audiences in an evolving world. She joined Good Food in 2023 to oversee an ambitious plan to supercharge the brand in the marketplace and to drive subscriber growth.
Prior to this she was the Sydney editor of Broadsheet before becoming its first national editor. Beginning her media career as an editorial assistant at The Australian Financial Review, she’s also written food reviews for Good Food from 2015 to 2021 and was a reviewer for Australian Gourmet Traveller Magazine restaurant guide from 2010 to 2017.
GOOD FOOD //
The Numbers
The Good Food audience is more likely to be savvy, educated and keen to be ‘in the know’ about the latest food trends and openings across the nation
Source: Roy Morgan Research; people 14+ for September 2024. Total Good Food = (goodfood Digital) OR (SMH Print Section (L4W) Good Food) or (AGE Print Section (L4W) Good Food). Good Food only reflected from July 2023 - June 2024 due to the relaunch of the site.
GOOD FOOD READER PROFILE //
Average HH Income:
Average Age:
are AB social grade
are the main grocery buyer
have a diploma or degree
have a mortgage / are a home owner
intend to purchase a car within 4 years
Good Food readers are the main grocery buyers in their homes. They are hosts and entertainers, travellers and experimenters, passionate about buying Australian produce and enjoying it.
believe quality is more important than price
more likely to be managers / professionals
Source: Roy Morgan Research; people 14+ for September 2024. Total Good Food = (goodfood Digital) OR (SMH Print Section (L4W) Good Food) or (AGE Print Section (L4W) Good Food). Good Food only reflected from July 2023 - June 2024 due to the relaunch of the site.
GOOD FOOD //
Opportunities
GOOD FOOD //
Special Issues (Tuesday in the SMH & AGE)
GOOD FOOD //
Creative Execution Examples
Learn more about how you can connect your brand with Australia's leading publisher.
READY TO CREATE //
CONTACTS //
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