Good Food - Nine for Brands

GOOD FOOD //

Introduction

Good Food is the place to go for engaging, independent and expert content on restaurants, bars, drinks, food trends and entertaining.

Good Food is for people who love to eat, and delivers news that matters, reviews that count and recipes that work. We cover these topics with a sense of fun, intelligence and authenticity unmatched by other food media.

Home to the renowned chef’s hats, Good Food has been awarding the country’s best restaurants for more than 40 years as part of its annual Good Food Guide Awards. The Good Food Guide is our flagship product and the most respected restaurant reviewing system in the country.

Furthermore, our recipes are created by some of Australia’s best-known chefs, inspiring passionate home cooks to be even better.

Good Food is published weekly in Tuesday’s The Sydney Morning Herald and The Age, plus online daily at smh.com.au/goodfood and theage.com.au/goodfood.

A NOTE FROM THE PUBLISHING DIRECTOR //

Sarah Norris, Head of Good Food

Australia’s food scene is unmatched, and there is no other food publication in Australia that unearths, discovers and celebrates everything that makes it nuanced and special.

Good Food is the most trusted, independent food brand in Australia and an essential read for anyone wanting to know where to eat, how food culture shapes our city and to learn cooking tips, tricks and recipes from some of the country’s best chefs.

Its editorial team is unmatched for its depth of expertise, and the brand is respected by both its readers and chefs for its quality content, photography, trusted recipes, insider knowledge and independent reviews.

GOOD FOOD //

The Numbers

The Good Food audience is more likely to be savvy, educated and keen to be ‘in the know’ about the latest food trends and openings across the nation

Total Good Food Monthly Readership (Print + Digital)

Source: Roy Morgan Research; people 14+ for July 2023- September 2023. Total Good Food = (goodfood Digital) OR (SMH Print Section (L4W) Good Food) or (AGE Print Section (L4W) Good Food)

GOOD FOOD READER PROFILE //

Male53%

Female47%

Average HH Income:

Average Age:

are AB social grade

are the main grocery buyer

have a diploma or degree

have a mortgage / are a home owner

intend to purchase a car within 4 years

Good Food readers have a weekly average spend of $216 on groceries (by MGBs)

believe quality is more important than price

more likely to be managers / professionals

Source: Source: Roy Morgan Research; people 14+ for July 2023- September 2023. Total Good Food = (goodfood Digital) OR (SMH Print Section (L4W) Good Food) or (AGE Print Section (L4W) Good Food)

GOOD FOOD //

Opportunities

Our Trusted Tuesday newspaper section Good Food, is your essential guide to eating out, eating in & everything in between - bringing you the food news, reviews and recipes that we have been publishing for half a century.

Our weekly publication gives readers everything from the latest in industry news, recipes from your favourite chefs, restaurant and café reviews by our food critics Terry Durack and Besha Rodell to our food traveller page where we give you the best places for foodie road trips.

Digital

Good Food digital is your 24/7 online guide to eating out and eating in. With a new digital home within Australia's leading mastheads, we are the number one destination for credible, independent restaurant, bar and cafe reviews and bring you the latest in food news and recipes from across Australia and the globe. All the finer things in life are covered, from wine to restaurants and gourmet food along with thought-provoking articles on culinary issues.

Solus EDMs are sent to subscribed food enthusiasts who are extremely passionate and highly engaged. What's Cooking is sent to a recipe-loving subscriber list of 65K+. This list is full of aspiring home cooks who are passionate about food and entertaining. Sent out every Tuesday. Eat Out targets 48K+ subscribers who love to eat out, are keen on dining out offers and are happy to travel far and wide for good food or new restaurants. Sent out every Friday.

Events

This October the Good Food Guide is back with its highly-respected hatted reviews of the best and most innovative restaurants in NSW and Victoria.

More than 600 restaurants will be reviewed by nearly 60 restaurant critics to compile a Good Food Guide that is without equal in Australia. There is no other restaurant guide in this country that operates independently and offers reviews according to a rigorous scoring system. Venues are reviewed anonymously and meals are always paid in full.

The Good Food Guide will award one, two and three hats to deserving restaurants, building on a heritage of more than 40 years of judging the best in fine dining. There is also a new critic’s choice heart symbol for the restaurants and eateries that we love - they may not be awarded a hat, but they are integral to each city's dining culture and worth crossing town to experience.

The Good Food Guide will be published in NSW and Victoria. The release of the Guides, as well as announcement of the Good Food Guide Awards, will be heavily promoted across all platforms.

The Good Food Guide magazines will be available to purchase via newsagents, supermarkets and at thestore.com.au.

More:

Good Food Events

Good Food Awards / Guide

Night Noodle Markets

GOOD FOOD //

Creative Execution Examples

Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.

Learn more about how you can connect your brand with Australia's leading publisher.

READY TO CREATE //

Print Specs

Digital Specs

CONTACTS //

Nine Ad Enquiries