GOOD FOOD //
Introduction
Good Food is the place to go for expert, independent, engaging content on restaurants, food, drink and entertaining. It is aimed at people who love to eat, providing news that matters, reviews that count and recipes that work. Good Food is home to the renowned chef’s hats, awarded to the best restaurants around the country for more than 40 years as part of the annual Good Food Guide Awards. The Good Food Guide is our flagship product and the most respected restaurant reviewing system in the country. Our recipes are created by some of Australia’s best-known chefs, inspiring passionate home cooks to be even better. And in our host publications The Sydney Morning Herald and The Age, plus online at smh.com.au, theage.com.au and goodfood.com.au, we cover restaurants, food news and trends with a sense of fun, intelligence and authenticity unmatched by other food media.
A NOTE FROM THE PUBLISHING DIRECTOR //
Trudi Jenkins, Publishing Director
Good Food is the most trusted, independent food brand in Australia: essential reading in The Sydney Morning Herald and The Age, and at goodfood.com.au. It’s also Australia’s Home of the Hats: awarded to the country’s best restaurants for more than 40 years in the Good Food Guide and at the national Good Food Guide Awards. Good Food’s editorial team is second to none for its depth of expertise, and the brand is highly respected by both its readers and the country’s best chefs for its quality content, stunning photography, trusted recipes, insider knowledge and independent reviews.
GOOD FOOD //
The Numbers
The Good Food audience is more likely to be savvy, educated and keen to be ‘in the know’ about the latest food trends and openings across the nation
GOOD FOOD READER PROFILE //
Average age:
Average HH income:
are A social grade
are the main grocery buyer
purchased from a supermarket in the past 7 days
are travel intenders
influence the purchase of home appliances or home electronics
own mortgage for investment property or intend to buy investment property
Good Food readers have a weekly median average spend of $175 on groceries. 77% believe quality is more important than price
more likely to be managers / professionals
more likely to be business decision makers
Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2020.
GOOD FOOD //
Sections
GOOD FOOD //
Creative Execution Examples
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
To learn more about how you can connect your brand with Australias leading publisher, click here.
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READY TO CREATE //
CONTACTS //
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