Shaping narrative and sparking change 

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For more than 45 years, 60 Minutes  has gone beyond reporting stories; it has been artfully sculpting narratives that mould perspectives, ignite conversations and drive change ​.

Led by Australia’s foremost journalists, Tara Brown, Nick McKenzie, Amelia Adams, Dimity Clancey and Adam Hegarty, the team’s unmatched dedication to uncovering the truth consistently drives public debate and policy change.

Those stories are a shining testament to the enduring power of investigative journalism.

Broad Australian appeal

60 Minutes demonstrates broad audience appeal across Australia, with 36% of its Total TV audience in the core 25–54 demographic. The show commands a dominant female profile (58% of Total TV viewers) to deliver scale, impact, and high-value reach.

Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2026], National, Nine Content, 60 Minutes, H1 2026 v H2 2026, Average Audience, Reach, Total People, P 25-54, P 18-39, GS 18+, Total TV, Consolidated 7.

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Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2026], National, Nine Content, 60 Minutes, H1 2026 v H2 2026, Average Audience, Reach, Total People, P 25-54, P 18-39, GS 18+, Total TV, Consolidated 7.
Source: Triton Podcast Ranker, Omny

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Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Powered

Big ideas, for even bigger results

Check out how our partners have leveraged our platforms to grow their business

Shell V-Power x TODAY

Shell V-Power x TODAY

Learn how Shell ensured year-round brand visibility with the consumers they wanted to reach.  

The result?     

259K Entries
$40K worth of vouchers given away

Shell continues to be an important partner for the TODAY show, ensuring year-round visibility.   

Chery Motors x TODAY

Chery Motors x TODAY

Learn how Chery Motors strategically leveraged Australia's TODAY show for the OMODA 5 launch, featuring a high-stakes stunt.  

The result?

16K Entries
528K Total organic impressions
4K Total organic engagements  

Increase in their website traffic during the compeition period  

Suncorp x TODAY

Suncorp x TODAY

Learn how Suncorp worked with the TODAY show to effectively customise and tailor the message of each of their brands to align to the specific marketing needs of each brand  

The result?  

+11% pts increase in unprompted awareness of AAMI’s SES sponsorship  
+8% pts increase in awareness of GIO’s Wheelchair Sports NSW partnership   

Hear from
our experts

“As the years unfold, our audience continues to grow, not only on traditional free-to-air television but also across the 9Network’s dynamic streaming and social media platforms. I look forward to seeing what everyone at 60 Minutes can achieve in 2025, knowing our commitment is fuelled by an incredible energy and the unwavering drive the program has long been celebrated for.”

Kirsty Thomson
Executive Producer 60 Minutes

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More than
just news

60 Minutes is a shining testament to the enduring power of investigative journalism.

Wide national audience reach 

Investigative journalism

Holding power to account

Backbone of a democratic society

Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.

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