Get in the game
Tennis on Nine
hits different
Tennis is a sport that transcends boundaries, connecting audiences with its excitement and competitive spirit.
From exclusive content and comprehensive coverage to cutting-edge technology, immersive viewing and innovative ad formats, Nine serves up the absolute best in tennis Grand Slam tournaments.
It’s time to leverage the moments of impact and tell your brand story where it truly hits different.
Igniting the nation
The Australian Open is more than a Grand Slam
Every January, the Australian Open captivates the nation with its unique ability to unite a diverse audience, sparking passion and interest in tennis and its stars, both on and off the court. The AO is the first moment of the year to drive impact, uniquely positioned to elevate your brand on Australia's premier sporting stage.
Ace the start of 2027
Partnering with the Australian Open is a proven performer, delivering on key marketing metrics for brands.
Brand
Consideration
Viewers were 3x more likely to consider sponsored brands within the broadcast, compared to standard TV spots alone
Creative
Performance
Creative assets achieved an incredible 110 CPS*, compared to Nine's sport program benchmark of 96
A Premium
Property
Sponsors were 22% more likely to be viewed as premium
*Gemba's Creative Power Score is a single metric that evaluates ad performance across branding, emotional connection, and message clarity relative to an average benchmark of 100. It measures overall content effectiveness by comparing the creative against a database of over 1,000+ tested creative assets.
A full house to build legacy and maximise impact
We know that cross-channel sponsorships deliver more impact. Across television, publishing, digital, outdoor and social, there has never been a better time to maximise your brand impact with Nine's ecosystem.
1.9x
Likely to connect
1.4x
More attention grabbing
1.2x
More memorable
Source: Gemba - uplifts versus brands first year of sponsorship (2023 vs 2024)
From the sofa to the street, make your brand unmissable
Live coverage
On demand
On the couch
On the street
On your phone
Source: Tennis Australia 2026 Australian Open coverage. VOZ Data 5.9, TVMAP VOZ Analyser, National and All Markets, Nine Content, 2025 v 2026, Total People and Multiple Demos, Overnight, including Spill.Total Nine Entertainment Roy Morgan Single Source,P14+, Roy Morgan iris, 12 months rolling average October 2024 to September 2025.
Year round action
Your courtside pass
From the Australian Open in Melbourne, to the French Open in Paris, Wimbledon in London and the US Open in New York, our extensive live coverage, expert commentary and exclusive insights ensure tennis enthusiasts experience every thrill of the game, all year round.
January 17 – January 31, 2027
May 23 - June 6, 2027
June 28 – July 11, 2027
August 30 – September 12, 2027
Big ideas, for even bigger results
Check out how our partners have leveraged tennis to grow their business
More than just sport
Get ready for tennis on Nine in 2027, it's going to hit different.
Athlete stories on and off court
Behind the scenes content
Enhanced engagement
Powering fan interactions
It's time for you to join us and experience the tennis revolution.
Ready to find out more? Request a bespoke presentation today.
