Love redefined
Australia's biggest wedding event returns in 2027
Be part of the captivating journeys, love stories, and cultural moments that have all of Australia talking.
Unlock prime-time television's full potential, aligning your brand with a phenomenon that consistently drives conversation and engagement.
Our audience
Head over heels
The nation remained well and truly hooked on MAFS in 2026 as Season 13 dominated across all screens with a Total TV reach of 16M.
Each season captivates with its mix of emotional rollercoasters, unexpected twists and heartwarming romances. Its unique blend of reality TV and genuine human connection resonates deeply with viewers, putting it at the heart of Australian culture.
Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2026], National, Nine Content, 2026-2022, Married at First Sight, Average Audience, Reach, Total People, Total TV, Consolidated 7 (As at 14/04/2026).
Spark your next success story
Discover how you can unlock unmissable impact, across our total media platforms.
Hear from our experts
Leave a lasting impression
Married at First Sight doesn’t just captivate audiences - it creates viral moments that ignite conversations and drive cultural impact across Australia. For brands, it’s a proven pathway to deeper connections and greater visibility, turning audience engagement into lasting brand love.
Source: Gemba 2026 MAFS wrap up report
MAFS 2026 partners achieved an average sponsorship awareness uplift of 18.2, double the Gemba benchmark
98% of viewers agree that brands advertising during the show feel "appropriate and trustworthy" to them
The unfiltered truth behind the drama
MAFS: After The Dinner Party
Picking up straight after the action and drama of a dinner party, the new and exclusive Stan Original MAFS: After The Dinner Party is where the drama continues, the relationships are unpacked and the national conversation is brought into one central, must-watch destination.
MAFS After The Dinner Party owns the national MAFS conversation with cast interviews, expert insights, social media reactions and more.
Big ideas, for even bigger results
Check out how our partners have leveraged Married at First Sight to grow their business
More than
entertainment
Married at First Sight continues to be a ratings powerhouse and is making waves throughout Australia.
Cultural relevance
Highly engaged fanbase
Content integration opportunities
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
