Positioning Statement:
As the home of Australia’s most trusted and loved brands spanning news, business and finance, lifestyle, entertainment and sport, we pride ourselves on creating and curating quality content, accessed by consumers when and how they want.
OUR PURPOSE:
At Nine, we shape culture by sparking conversations, challenging perspectives, informing and entertaining our communities. We bring people together by celebrating the big occasions and connecting the everyday moments.
Australia belongs here.
Target Audience:
Australian Audiences.
URL / Destination:
Brand Language:
Passionate, Creative, Ambitious, Australian.
Colour Palette:
PRIMARY
#008fe2
R:0 G:143 B:226
C:76 M:35 Y:0 K:0
PANTONE:2925C
SECONDARY
#070720
R:7 G:7 B:32
C:84 M:79 Y:57 K:75
GRADIENT
#2183F5 — #24CCF3
R:33 G:131 B:245 — R:36 G:204 B:243
C:75 M:48 Y:0 K:0 — C:63 M:0 Y:3 K:0
Logos:
3D – Primary
2D – Gradient
2D – Flat
2D – Mono Black / White