A block-buster
The Block returns for Season 23
In 2027, Australia’s biggest renovation show, The Block, is taking on its most ambitious project to date. For its 23rd season, contestants will tackle epic heritage restorations in Sunbury, Victoria.
Returning to co-host, Scott Cam and Shelley Craft will challenge five new teams to preserve and revitalise these landmark buildings, transforming them into The Block’s signature high-quality, aspirational family homes.
Our audience
A national sensation
The Block connects with audiences at unmatched scale across Australia. Season 22 recorded a Total TV Reach of 13.8 million, with the Grand Finale Auction captivating 3 million viewers on the night.
Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2026], National, The Block, 02/08/2026-01/11/2026, Total People, Reach (000s) (Incl Encores), Total TV, Consolidated 7 (up until 2/11/2026).
A proven solution for brand effectiveness
Insights commissioned by Gemba for Nine reveal that purchase intent for featured brands is higher among Block audiences.
The 2025 season delivered an average 8.4% lift in brand consideration across all brands.
On Average, participating partners experienced a 43% growth in "Premium" brand association in 2025.
Source: Gemba 2025 and cumulative figures from 2019-2025.
A total media platform
Spark your next success story
The Block is bigger and better than ever before, meaning there will be an abundance of integration and commercial opportunities.
Big ideas, for even bigger results
Check out how our partners have leveraged The Block to grow their business
Get in touch
More than just entertainment
Align your brand with Australia’s favourite renovation show and tap into a devoted fan base, delivering authentic engagement across key moments.
Cultural Connection
Talent Alignment
Integrated Challenges
Product Placement
Viewer Polls
Consumer Promotion
Hear from
our experts
We’ve tried to continue to come up with new and exciting homes and possibilities, going from doing little terrace houses, apartment blacks, hotels to country homes and islands which has been one of the reasons to the show’s longevity and success.
Justin Sturzaker
Executive Producer The Block
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
