From island escapes to country charm
Inside The Block's Landmark Season
The landmark 21st season of The Block has arrived in the country town of Daylesford. Five new teams have relocated to the area and are being challenged to add country charm to five luxury, family-sized homes in a prime greenfield setting. Scott Cam and Shelley Craft are once again at the helm, bringing their expertise to another season of unforgettable home renovations.
Don’t miss the chance to reach engaged audiences with this milestone season of Australia’s favourite renovation show.
A sneak peek
Where dreams become reality
Our audience
A national sensation
Connect with audiences at scale across Metro and Regional Australia, with proven ratings winner, engaging audiences across all key demographics.
A proven solution for brand effectiveness
Insights commissioned by Gemba for Nine reveal that purchase intent for featured brands is higher among Block audiences.
Brands and products featured are 67% more likely to be used by Aussies against Gemba benchmarks
Returning sponsors benefit from a 40% increase in consideration
Source: Gemba 2024 and cumulative figures from 2019-2024
Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], 5CM, 12/8/2024-10/11/2024, Total People, The Block, Total TV, Consolidated 7. Triton Podcast Metrics August-November 2024 The Block Podcast, Spotify Analytics, 9Now
A total media platform
Spark your next success story
The Block is bigger and better than ever before, meaning there will be an abundance of integration and commercial opportunities.
Big ideas, for even bigger results
Check out how our partners have leveraged The Block to grow their business
Get in touch
More than just entertainment
Align your brand with Australia’s favourite renovation show and tap into a devoted fan base, delivering authentic engagement across key moments.
Cultural Connection
Talent Alignment
Integrated Challenges
Product Placement
Viewer Polls
Consumer Promotion
Hear from
our experts
We’ve tried to continue to come up with new and exciting homes and possibilities, going from doing little terrace houses, apartment blacks, hotels to country homes and islands which has been one of the reasons to the show’s longevity and success.
Justin Sturzaker
Executive Producer The Block
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
