A block-buster
The Block returns for Season 22
The Block is heading to the coast for another landmark destination. Co-hosts Scott Cam and Shelley Craft, along with five eager teams are relocating to Mount Eliza as they're challenged to add luxury resort-style living to five family-sized homes, all with an eye on water views.
Align your brand with Australia's favourite renovation show and connect with an engaged, loyal audience of fans.
A sneak peek
Bigger and tougher than ever
Our audience
A national sensation
The Block connects with audiences at scale across Metro and Regional Australia. 14.2M Aussies tuned in to Season 21, with 1.6M per episode. On BVOD, Season 21 recorded 1.5B minutes of LIVE + catch up viewing across 9Now.
Source: TVMAP VOZ Program Analyser, OzTAM VOZ Data 5.9, National (inc Spill) Total People, Nine Only, Total TV, Con 7.
A proven solution for brand effectiveness
Insights commissioned by Gemba for Nine reveal that purchase intent for featured brands is higher among Block audiences.
The 2025 season delivered an average 8.4% lift in brand consideration across all brands.
On Average, participating partners experienced a 43% growth in "Premium" brand association in 2025.
Source: Gemba 2025 and cumulative figures from 2019-2025.
A total media platform
Spark your next success story
The Block is bigger and better than ever before, meaning there will be an abundance of integration and commercial opportunities.
Big ideas, for even bigger results
Check out how our partners have leveraged The Block to grow their business
Get in touch
More than just entertainment
Align your brand with Australia’s favourite renovation show and tap into a devoted fan base, delivering authentic engagement across key moments.
Cultural Connection
Talent Alignment
Integrated Challenges
Product Placement
Viewer Polls
Consumer Promotion
Hear from
our experts
We’ve tried to continue to come up with new and exciting homes and possibilities, going from doing little terrace houses, apartment blacks, hotels to country homes and islands which has been one of the reasons to the show’s longevity and success.
Justin Sturzaker
Executive Producer The Block
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
