Fun, candid, adventurous

Igniting laughter to inspire travel

Travel Guides_Logo_White_Mono

Travel Guides has returned for its ninth season, following ordinary Aussies on extraordinary adventures. Fresh from its third consecutive TV WEEK Logie Award win for Best Lifestyle Program, the new season promises more laughs, shocks and surprises as our globetrotting critics deliver their brutally honest and hilarious reviews.

With a dedicated audience and winning formula, Travel Guides is more than just a travel show – it's a dynamic mix of adventure, humour and personality that keeps viewers coming back.

FRENS - Peru (12)

Our audience

Put your brand on the map

Travel Guides captivates audiences with its unique mix of adventure, humour and unfiltered opinions, keeping Aussies engaged week after week. Brands can connect with passionate and highly engaged audiences who see the show as more than just travel – it's an entertaining, authentic experience that resonates on a deeper level.  

Total TV
BVOD
Audience Demographics

Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], National, Nine Content, 19/05/2024 -28/07/2024, Travel Guides, Average Audience, Total People, Total TV, Consolidated 7.  OzTAM Live + VOD VPM, Rolling 7 Days Cume, Travel Guides, 19/05/2024 -28/07/2024 v 19/04/2024 -21/06/2024, includes coviewing on connected tv devices

Travel Guides 2024 - KB - Hong Kong (8)

A total media platform

Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Powered

Big ideas, for even bigger results

Check out how our partners have leveraged Nine's platforms to grow their business.

Travel Guides x Travel Money OZ

Travel Guides x Travel Money OZ

Learn how Travel Money Oz leveraged the IP of Travel Guides and aligned to talent – using established brands and personalities to elevate Travel Money Oz’s Currency Pass to new heights.

The result?  

100% increase in card sales  

55% increase in currency pass portal users. Website spikes of up to 2400% when the ad as on air 

35,000+ competition entries

Big Miracles x Elevit

Big Miracles x Elevit

Learn how Elevit solidified its position as the leading choice for prenatal multivitamins.   

The result?  

75% Campaign recall  

Big impact. In the first year of sponsorship, performance matched benchmark of a 5+ year sponsorship  

+17PTS increase in trust  

More than
entertainment

Travel Guides continues to be a ratings powerhouse for the whole family.

Trusted

Fun

Innovative

Family friendly

Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.

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