Your news
Your trusted source for news
9News is Australia’s premier centrist news and current affairs service. When Australians want to make sense of their world, they can trust in 9News to deliver accurate, authentic and reliable reporting. 9News focuses on the stories that matter to Australians – local stories about their suburb and their state.
For 2026, 9News is accelerating its digital evolution, We're breaking down the barriers between broadcast, 9Now, nine.com.au, and social to provide a seamless news experience. For advertisers, our cross-platform dominance creates unmatched opportunities for integration within a brand-safe environment, ensuring partnerships delivers real impact and measurable results.
Delivered by Australia's most respected voices
Our authority is guaranteed by Australia’s most trusted voices. Experts Effie Zahos and Chris Kohlerare are joined by an expanded team of digitally-native journalists and producers, ensuring comprehensive and expert reporting on the issues that count.
Boost brand trust and credibility
Sponsoring 9News instantly associates your brand with a highly trusted and credible source, making your messages resonate more powerfully with viewers.
84% of consumers feel advertising within the news increases or maintains brand trust
90% of consumers have either a positive or neutral response to brands that advertise within news
Source: Nine’s Consumer Pulse survey; weighted to Nat Rep. Survey period: 2-5 February 2024 (n=1,440). IAB https://www.iab.com/news/iab-study-finds-that-brands-benefit-from-advertising-within-news
Our audience
Reach 6.6 million Aussies per week
Our audience is highly engaged and valuable, with 52% of 9News viewers aged between 25-64, 17% of viewers are white collar workers and 15% of viewers are professionals/ managers.
Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Nine Content, 31/12/2023-30/11/2024, contains '9News', Total People, Reach split by week, Consolidated 7. Source: Ipsos iris Online Audience Measurement Service September 2024, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, General News Tier 2 Category, Audience (000s), Audience %, Avg Mins PP, Page Views (000s). Roy Morgan Research; People 14+ for the 12 months ending September 2025.
Our audience
Spark your next success story
9News is connecting with more Australians across more devices, when and how they want it.
Big ideas, for even bigger results
Check out how our partners have leveraged our programs to grow their business
More than
just news
News offers a consistent audience, all year round, allowing you to target consumers when you need.
Comprehensive local and national coverage
Credible brand trust
Breaking news leadership
Multi-platform presence
Innovative storytelling
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
