Travel Money Oz has played a pivotal role as a trusted supplier on Travel Guides, enhancing the guides’ global experiences. Their subsequent goal was to connect with Australian travellers preparing for overseas journeys by introducing their Currency Pass, with aspirations to become established as a household name and boost card sales and inquiries. Featuring both extraordinary overseas adventures and domestic delights, Travel Guides was the perfect platform to elevate their product message.
Travel Money Oz partners with Nine to leverage the IP of Travel Guides
The solution was simple. Leverage the IP of Travel Guides and align to talent – using established brands and personalities to elevate Travel Money Oz’s Currency Pass to new heights. Powered by Nine identified that the ticket to success was showcasing the benefits of the Currency Pass in a way that felt natural to the show and to viewers, by using high-profile Total TV activity with digital and owned-channel support, and creating a competition that made people feel both brand love and involvement in a much-loved format.
"It was great to have TMOZ on board for Travel Guides this season. The product was a great fit organically and the cheeky irreverent tone of the TVC was a perfect match for the show. The huge success of the campaign is a tremendous outcome for both TMOZ and Travel Guides."
Simon Baird - Executive Producer, Travel Guides
With a Parisian flair, Travel Money Oz teamed up with the Fren family, creating an integrated TVC that made it clear how the Currency Pass could take travellers’ ease of experience to new heights. The Frens were engaged on social media for the season, appeared in-store and across the Travel Money Oz website, and leveraged the power of cross-platform opportunities to reach a wider audience eager to travel.
Over the course of the campaign, a promotion was created to win a holiday, to drive database acquisition and excite viewers – promoted via in-show playouts, 9Now Pause ads and across social posts, with a bespoke landing page that sat on the 9Now show site.
"We loved getting the opportunity to work with Travel Money Oz for their currency card, and the fact that Travel Money Oz and Travel Guide's gave away a $20,000 holiday to wherever the winner wanted to go - how freaking good is that! Working with Travel Money Oz and Nine's Powered studios on the TVC was a great time and flippin fun too!"
The Fren Family - Travel Guides
The campaign significantly over-delivered
100%
increase in card sales
55%
increase in currency pass portal users. Website spikes of up to 2400% when the ad was on air
35,000+
competition entries
Source: Travel Money Oz Analytics 2023
"Working with Nine’s Powered team was absolutely perfect for our brand. We provided only the most basic, broad-scoped brief and they responded with brilliant concepts completely aligned with our humorous brand tone, expertly leveraging the familiar, fun vibe of the Fren Family. We worked closely on the vision, and they went above and beyond to deliver on every piece of feedback. It was a pleasure working with the team, and the campaign delivered exceptional results!"
Zoe Jeffrey - Head of Marketing and Technology, Travel Money Oz
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