Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • The Games for Brands
    • Media Hub
  • Nine in 2025
Subscribe Subscription Envelope Icon
Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • The Games for Brands
    • Media Hub
  • Nine in 2025
Subscribe Subscription Envelope Icon
Ninetrade Site Logo
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • The Games for Brands
    • Media Hub
  • Nine in 2025

Australia’s No.1 Broadcaster Across All Screens

Australia's No.1 Broadcaster Across All Screens

Australia’s No.1 Broadcaster Across All Screens

Australia's No.1 Broadcaster Across All Screens

Nine continues to achieve the greatest share of total television viewers across all screens and all devices.

At the mid-point of the 2021 calendar year, the 9Network is once again leading the year with all key demographics and Total People, with a significant lead of 4.5 share points over its nearest competitor in the highly prized 25-54 demographic.

After 26 calendar weeks, Nine’s primary channel also ranks No.1 in 2021 with all key demographics and Total People.

And in the BVOD space, 9Now is Australia’s No.1 CFTA BVOD platform, with a 47.7% CFTA minutes share, equating to more than 6.1 billion minutes of content streamed in 2021 – 32% more than its nearest commercial competitor.

Key to the network’s continued success is a reliable schedule of premium, family-friendly content that delivers consistency of audience across all advertiser-preferred demographics.

Michael Healy, Nine’s Director of Television, said: “I am incredibly proud that once again our content slate has resonated so strongly with the audiences we program for. I’d like to thank our dedicated team for creating Australia’s most watched programs across all platforms.”

Richard Hunwick, Nine’s Director of Sales for Television and Radio, said: “At the half year mark we have gained share against our core target audience of 25-54s and we remain the clear leader across both linear and BVOD with strong and reliable content slate set to carry us through the rest of 2021.”

DOWNLOAD FULL MID-YEAR RATINGS RELEASE HERE.

More in Media releases

Perth lights up in blue to celebrate Channel 9 Perth's 60 years
Perth lights up in blue to celebrate Channel 9 Perth's 60 years
World Aquatics Championships Singapore 2025 Splashes Onto Nine
World Aquatics Championships Singapore 2025 Splashes Onto Nine
Love Island UK returns for season 12
Love Island UK returns for season 12
Ninetrade Site Logo
  • Careers at Nine
  • Help
  • Terms of Use
  • Privacy Policy
  • Advertise with Nine

Acknowledgement: Nine acknowledges the traditional custodians of Country, and the connections of First Nations people to the lands and waterways on which we work and live. We pay our respects to elders past and present, and we commit to listening, learning and acting on our journey towards reconciliation.

Hear more from Australia's Media Company

News, Perspective & Opportunity

Subscribe Now Subscription Envelope Icon
© 2025 Nine Entertainment Company
Popup_02
Nine_FullColour_RGB

Want to hear more from Australia’s Media Company?

Stay up to date and subscribe to Nine Insights today.