Nine continues to achieve the greatest share of total television viewers across all screens and all devices.

At the mid-point of the 2021 calendar year, the 9Network is once again leading the year with all key demographics and Total People, with a significant lead of 4.5 share points over its nearest competitor in the highly prized 25-54 demographic.

After 26 calendar weeks, Nine’s primary channel also ranks No.1 in 2021 with all key demographics and Total People.

And in the BVOD space, 9Now is Australia’s No.1 CFTA BVOD platform, with a 47.7% CFTA minutes share, equating to more than 6.1 billion minutes of content streamed in 2021 – 32% more than its nearest commercial competitor.

Key to the network’s continued success is a reliable schedule of premium, family-friendly content that delivers consistency of audience across all advertiser-preferred demographics.

Michael Healy, Nine’s Director of Television, said: “I am incredibly proud that once again our content slate has resonated so strongly with the audiences we program for. I’d like to thank our dedicated team for creating Australia’s most watched programs across all platforms.”

Richard Hunwick, Nine’s Director of Sales for Television and Radio, said: “At the half year mark we have gained share against our core target audience of 25-54s and we remain the clear leader across both linear and BVOD with strong and reliable content slate set to carry us through the rest of 2021.”

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