THE AGE //
Introduction
The Age has been serving its readers with compelling, balanced and independent journalism since our first publication on October 17, 1854. Our journalists are passionate about uncovering the truth and are committed to informing, entertaining, inspiring and challenging our readers.
Whether our coverage concerns the latest political scandal, big business deal, AFL coach sacking or Victoria's best restaurants, we deliver the fearless and honest storytelling our audience expects. Our readers now access our journalism in a variety of ways and whether via the newspaper, desktop, mobile, tablet or newsletters, we continue our commitment to upholding quality and independence in everything we do. This will never change.
A NOTE FROM THE EDITOR //
Patrick Elligett, Editor
It is an incredible honour to be entrusted with the leadership of such a significant institution. Victorians look to The Age to provide responsible, fearless and rigorous journalism and that role is more important now than ever. I look forward to upholding The Age's fine journalistic traditions and finding new ways to connect with Victorians on the issues they care about most.
THE AGE AUDIENCE //
The Numbers
The Age offers a complete cross-platform news experience enjoyed by millions of Australians each month. The newsprint edition is available 7 days a week, complemented by 24 hour digital news coverage, optimised to desktop, mobile and tablet.
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.
THE AGE READER PROFILE //
Average HH Income:
Average Age:
are AB social grade
are the main grocery buyer
have a diploma or degree
have a mortgage / are a home owner
I believe quality is more important than price
The Age has a strong reach to decision makers and professionals.
more likely to be managers / professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.
THE AGE //
Sections
THE AGE //
Creative Execution Examples
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
Learn more about how you can connect your brand with Australias leading publisher.
Contact Us
Please get in contact to find out more about Advertising opportunities in Australia’s trusted News brand, The Age.
READY TO CREATE? //
CONTACT //
Nine Ad Enquiries