The universal Miniscroller is a responsive creative format that moves along as the user scrolls through the content. This ad format contains front & back units. The front unit overlays the back unit & moves along with the user scroll. The back unit is fixed to the screen, and served as the background to the creative. This gives a parallax effect with a fixed background artwork and an interactive floating foreground. Users can scroll away to dismiss the ad.
Click here to see a Desktop example.
Click here to see a Mobile example (requires mobile device).
Product Rules
- Product to run with a full width bleed
- Video files must be user initiated . Please refer to Digital Ad Guidelines for more information.
Deliverables
Please speak to your Account Manager about the below options that work best for your campaign, including our design services.
Metro Publishing Built & Hosted – Production costs apply
- Animation description – can be visual or literal
- Annotated frame by frame storyboard respective of each device – pdf preferred
- Font files and colour codes
- Layered PSDs of the below specifications
- Click and impression trackers
Access Storyboard guide here
3rd Party Hosted
- 3rd party tags (creative within the tag needs to be spec below, and to product rules above)
- Only tags created in Bonzai and Celtra will be accepted
Specifications
Fall back banner, along with front and back units are required to build the Miniscroller.
Mobile Dimensions
Metro Publishing Built & Hosted
- Front Unit
- 320 x 250px (Displayed) 640 x 500px (Supplied for Retina)
- Back Unit
- 320 x 620px (Displayed) 640 x 1240px (Supplied for Retina)
- File Type
- Layered PSD
- Template
- Download mobile template
Tablet Dimensions
Metro Publishing Built & Hosted
- Front Unit
- 768 x 300 px
- Back Unit
- 768 x 1024px
- File Type
- Layered PSD
- Template
- Download tablet template
Desktop Dimensions
Metro Publishing Built & Hosted
- Front Unit
- 970 x 300 px
- Back Unit
- 1440 x 900px
- File Type
- Layered PSD
- Template
- Download desktop template
Please note for retina display mobile artwork needs to be supplied at double the actual artwork delivered.
- Final creative must not exceed 200KB
- Video file weight must not exceed 2MB
Fall Back Banner
- Ad Type
- Standard Display Mobile
- Dimension
- 320 x 50px
- File Type
- HTML, GIF or JPEG
- Ad Type
- Standard Display Desktop & Tablet
- Dimension
- 728 x 90px
- File Type
- HTML, GIF or JPEG
Fallback will show when the ad is displayed in an unsupported environment, and is mandatory on all builds.
- Compatible on iOS 8 +, Android 4.4+, Safari & Chrome (latest version).
- Not supported in Microsoft Edge.
Lead Times
- Metro Publishing Build Tier 3: 10+ business days prior to live date
- Client Served Tier 2: 5 business days prior to live date
Lead time may vary depending on the nature and complexity of the execution (please refer to the Digital Advertising Guidelines for more information)
Advertising Guidelines
The Digital Advertising Guidelines provide a comprehensive overview of the rules of digital advertising across the Metro Publishing Network.
Related Ad Specs
