The universal Miniscroller is a responsive creative format that moves along as the user scrolls through the content. This ad format contains front & back units. The front unit overlays the back unit & moves along with the user scroll. The back unit is fixed to the screen, and served as the background to the creative. This gives a parallax effect with a fixed background artwork and an interactive floating foreground. Users can scroll away to dismiss the ad.

Preview Desktop here

Preview Mobile here

Product Rules

• Product to run with a full width bleed
• Video files must be user initiated . Please refer to Digital Ad Guidelines for more information.

Deliverables

Please speak to your Account Manager about the below options that work best for your campaign, including our design services.

Metro Publishing Built & Hosted – Production costs apply

• Animation description – can be visual or literal
• Annotated frame by frame storyboard respective of each device – pdf preferred
• Font files and colour codes
• Layered PSDs of the below specifications
• Click and impression trackers

Access Storyboard guide here

3rd Party Hosted

• 3rd party tags (creative within the tag needs to be spec below, and to product rules above)
• Only tags created in Bonzai and Celtra will be accepted

Specifications

Fall back banner, along with front and back units are required to build the Miniscroller.

Mobile Dimensions

Metro Publishing Built & Hosted

Front Unit

320 x 250px (Displayed) 640 x 500px (Supplied for Retina)

Back Unit

320 x 620px (Displayed) 640 x 1240px (Supplied for Retina)

File Type

Layered PSD

Template

Download mobile template

Tablet Dimensions

Metro Publishing Built & Hosted

Front Unit

768 x 300 px

Back Unit

768 x 1024px

File Type

Layered PSD

Template

Download tablet template

Desktop Dimensions

Metro Publishing Built & Hosted

Front Unit

970 x 300 px

Back Unit

1440 x 900px

File Type

Layered PSD

Template

Download desktop template

Please note for retina display mobile artwork needs to be supplied at double the actual artwork delivered.

• Final creative must not exceed 200KB
• Video file weight must not exceed 5MB

Fall Back Banner 

Ad Type

Standard Display Mobile

Dimension

320 x 50px

File Type

HTML, GIF or JPEG

Ad Type

Standard Display Desktop & Tablet

Dimension

728 x 90px

File Type

HTML, GIF or JPEG

Fallback will show when the ad is displayed in an unsupported environment, and is mandatory on all builds.

• Compatible on iOS 8 +, Android 4.4+, Safari & Chrome (latest version).
• Not supported in Microsoft Edge.

Lead Times

• Metro Publishing Build Tier 3: 10+ business days prior to live date
• Client Served Tier 2: 5 business days prior to live date

Lead time may vary depending on the nature and complexity of the execution (please refer to the Digital Advertising Guidelines for more information)

Advertising Guidelines

The Digital Advertising Guidelines provide a comprehensive overview of the rules of digital advertising across the Metro Publishing Network.