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Beauty and the Geek returns with another heartfelt season in 2022

The 2021 Beauty and the Geek reboot, hosted by beautiful and self-confessed dork Sophie Monk, returned to screens with all the fun of the original series and a new layer of heart and warmth. Audiences fell in love with the show all over again. All that and much more returns in 2022.

Beauty and the Geek is a modern day romantic comedy, but it's real....

With an open mind and an open heart, Beauty and the Geek is full of emotion, laughter, fun and is a truly transformational experience. An experience that inspires inner beauty, personal growth and lifelong friendships.

The numbers from season 1 were beauties

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+3.3

Australians reached

of viewers tuned in every week

+1.2

viewers every episode

Overnight & Time Shift to 7

+3.2

Live + VOD streams

Regional viewers reached per episode

Source: OzTAM Metro Total TV + Regional TAM Regional FTA+WA. Overnight/Time shift to 7/Consolidated 7 (encores only). 11/07/21 -  04/08/21, “BEAUTY AND THE GEEK". Total Individuals, Nine/Nine Content Affiliates. 5 City Metro & Combined Agg Markets. AUD & Total AUD (encores),

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A journey of self discovery and lifelong friendship...

Shining a light on the bridging of the divide, the 2021 season of Beauty and the Geek smashed through the preconceptions of traditional stereotypes.

The beauties and geeks worked together through a series of real-life challenges in the search to find a romantic spark or a lifelong friendship. Surprising connections were made as two very different worlds collided and strong partnerships bloomed in the most unlikely and sometimes hilarious circumstances.

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Break the stereotypes and think differently...

Beauty and the Geek in 2021 offered brands marketing solutions that were distributed at scale and amplified across the entire Nine ecosystem. From broadcast, digital, print and radio – the opportunity to harness the power of premium content to deliver brands real, measurable results were endless.

The beauty of a program fit for every category

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

Over

would pay extra for well-known brands

more likely to order food home delivery several times a week

seek advice from professionals when investing money

more likely to be profligate spenders

like to experiment with different beauty products/brands

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

The beauty of a program fit for every category

likely to fly domestically in the next 6 months

more likely to intend to buy a car in the next 3-6 months

would pay extra for well-known brands

more likely to order food home delivery several times a week

seek advice from professionals when investing money

more likely to be profligate spenders

like to experiment with different beauty products/brands

Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”

Beauty and the Geek in 2022 will provide
a transformational platform for your brand

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When it feels like home, it feels like you.

The Beauties and Geeks had a FANTASTIC time.

Challenge
Nine were tasked to support Fantastic Furniture in finding new and exciting ways to bring the “When it feels like home, you feel like you” creative territory to life beyond just creative assets. 

Solution
Fantastic Furniture leveraged the newly rejuvenated Beauty and the Geek platform to drive awareness of their new creative territory through a bespoke Partnership showcasing in program integration and bespoke commercial assets.

Execution
In-show integration saw both our beauties and geeks ‘making nests’ - putting together Fantastic Furniture products. This included close up shots of both the branding and of the website, alongside verbal mentions.

Break Engagers elevated the ‘When it feels like home, it feels like you’ message, leveraging key moments within the show where the beauties and geeks celebrated their individuality.

Results
Through tailored integration entitlements we aimed to both create and editorially align Fantastic Furniture with moments that resonated with the idea of how feeling comfortable in one's surroundings to bring out the best in people. A perfect alignment with Fantastic Furnitures new creative territory.

To find out more about what your brand can achieve with a Beauty and the Geek partnership, request a tailored response to help realise your marketing objectives.

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