Sophie+Logo

Fall in love all over again with Beauty and the Geek: A new season with a whole lot of heart

The 2021 Beauty and the Geek reboot, hosted by beautiful and self-confessed dork Sophie Monk, has all the fun of the original series with a new layer of heart and warmth which will make audiences fall in love with the show all over again.

After a 7 year hiatus, Beauty and the Geek returns to Aussie screens on July 11 – ready to smash through the preconceptions of traditional stereotypes all over again.

To find out what your brand can achieve with a Beauty and the Geek partnership, request a tailored response to help realise your marketing objectives.

Beauty and the Geek is a modern day romantic comedy, but it's real....

With an open mind and an open heart, Beauty and the Geek is full of emotion, laughter, fun, and maybe even a little bit of true love.

Here’s a sneak peek of what’s to expect from this season…

A journey of self discovery, in search of true love and lifelong friendship...

Shining a light on the bridging of the divide, this season Beauty and the Geek will smash through the preconceptions of traditional stereotypes.

The 10 beauties and 10 geeks will work together through a series of real-life challenges in the search to find a romantic spark or a lifelong friendship. Surprising connections are made as two very different worlds collide and strong partnerships bloom in the most unlikely and sometimes hilarious circumstances.

The beauties have their eyes and hearts opened to new possibilities as they help the geeks find their voice, and in return learn a thing or two from the geeks about stepping outside of their comfort zones.

couple4
TVPLATFORM

It's time to break the stereotypes and think differently...

Beauty and the Geek will offer brands in 2021 marketing solutions distributed at scale and amplified across the entire Nine ecosystem. From broadcast, digital, print and radio – there is opportunity to harness the power of premium content to deliver your brand real, measurable results.

Couple1

Here's a sneak peek of what's to come this season...

The beauty of a program fit for every category

Loveheart

86% more likely to fly somewhere
in Aus for their next trip

Loveheart

4x more likely to intend to a
buy a car in the next 3-6 months

Loveheart

62% would pay extra for well-known brands

Loveheart

 2x more likely to try new tech as soon as it comes out

Loveheart

 4.4x more likely to order food home delivery several times a  week

Loveheart

 20% more likely to be profligate spenders

Loveheart

61% like to experiment with different beauty products/brands

Source: Nielsen S07 Metro Fused |AUD Must View/Always Try To Watch Reality TV on Nine

There is opportunity to harness the power of Nine's entire suite of assets with Beauty and the Geek in 2021

B+G_Ecosystem

To find out what your brand can achieve with a Beauty and the Geek partnership, request a tailored response to help realise your marketing objectives.

Request more information - GENERIC