Geek out and fall in love when Australia's most heartfelt series returns
This series was once again hosted by Sophie Monk and we saw 10 new beauties and 10 new geeks find surprising connections as two very different worlds collided in this uplifting series of heartfelt self-discovery.
Beauty and the Geek is Australia’s most loveable reality show, warming the hearts of viewers on an uplifting journey as our stunning beauties and adorable geeks inspire each other to step out of their comfort zone and find inner confidence.
Paired together by Sophie, they overcame hurdles, found deep connections and discoverd if opposites really do attract, whether by forming a romantic connection or a lifelong friendship.
Beauty and the Geek is a modern day romantic comedy, but it's real....
With an open mind and an open heart, Beauty and the Geek is full of emotion, laughter, fun and is a truly transformational experience. An experience that inspires inner beauty, personal growth and lifelong friendships.
The numbers from season 1 were beauties
+3.3
Australians reached
of viewers tuned in every week
+1.2
viewers every episode
Overnight & Time Shift to 7
+3.2
Live + VOD streams
Regional viewers reached per episode
Source: OzTAM Metro Total TV + Regional TAM Regional FTA+WA. Overnight/Time shift to 7/Consolidated 7 (encores only). 11/07/21 - 04/08/21, “BEAUTY AND THE GEEK". Total Individuals, Nine/Nine Content Affiliates. 5 City Metro & Combined Agg Markets. AUD & Total AUD (encores),
A journey of self discovery and lifelong friendship...
Shining a light on the bridging of the divide, the 2022 season of Beauty and the Geek smashed through the preconceptions of traditional stereotypes.
The beauties and geeks worked together through a series of real-life challenges in the search to find a romantic spark or a lifelong friendship. Surprising connections were made as two very different worlds collided and strong partnerships bloomed in the most unlikely and sometimes hilarious circumstances.
Break the stereotypes and think differently...
Beauty and the Geek in 2022 offered brands marketing solutions that were distributed at scale and amplified across the entire Nine ecosystem. From broadcast, digital, print and radio – the opportunity to harness the power of premium content to deliver brands real, measurable results were endless.
The beauty of a program fit for every category
likely to fly domestically in the next 6 months
more likely to intend to buy a car in the next 3-6 months
Over
would pay extra for well-known brands
more likely to order food home delivery several times a week
seek advice from professionals when investing money
more likely to be profligate spenders
like to experiment with different beauty products/brands
Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”
The beauty of a program fit for every category
likely to fly domestically in the next 6 months
more likely to intend to buy a car in the next 3-6 months
would pay extra for well-known brands
more likely to order food home delivery several times a week
seek advice from professionals when investing money
more likely to be profligate spenders
like to experiment with different beauty products/brands
Source: Nielsen Consumer & Media View, National Online S06 2021, “must see/always try to watch – Reality Television [Nine]”
When it feels like home, it feels like you.
The Beauties and Geeks had a FANTASTIC time.
Challenge
Nine were tasked to support Fantastic Furniture in finding new and exciting ways to bring the “When it feels like home, you feel like you” creative territory to life beyond just creative assets.
Solution
Fantastic Furniture leveraged the newly rejuvenated Beauty and the Geek platform to drive awareness of their new creative territory through a bespoke Partnership showcasing in program integration and bespoke commercial assets.
Execution
In-show integration saw both our beauties and geeks ‘making nests’ - putting together Fantastic Furniture products. This included close up shots of both the branding and of the website, alongside verbal mentions.
Break Engagers elevated the ‘When it feels like home, it feels like you’ message, leveraging key moments within the show where the beauties and geeks celebrated their individuality.
Results
Through tailored integration entitlements we aimed to both create and editorially align Fantastic Furniture with moments that resonated with the idea of how feeling comfortable in one's surroundings to bring out the best in people. A perfect alignment with Fantastic Furnitures new creative territory.
To find out more about what your brand can achieve with a Beauty and the Geek partnership, request a tailored response to help realise your marketing objectives.