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Beauty and the Geek: A new season with a whole lot of heart

The 2021 Beauty and the Geek reboot, hosted by beautiful and self-confessed dork Sophie Monk, returned to screens with all the fun of the original series and a new layer of heart and warmth. Audiences fell in love with the show all over again.

Beauty and the Geek is a modern day romantic comedy, but it's real....

With an open mind and an open heart, Beauty and the Geek is full of emotion, laughter, fun, and maybe even a little bit of true love.

Here’s a sneak peek of what’s to expect from this season…

A journey of self discovery, in search of true love and lifelong friendship...

Shining a light on the bridging of the divide, the 2021 season of Beauty and the Geek smashed through the preconceptions of traditional stereotypes.

The 10 beauties and 10 geeks worked together through a series of real-life challenges in the search to find a romantic spark or a lifelong friendship. Surprising connections were made as two very different worlds collided and strong partnerships bloomed in the most unlikely and sometimes hilarious circumstances.

The beauties opened their eyes and hearts to new possibilities as they helped the geeks find their voice, and in return learnt a thing or two from the geeks about stepping outside of their comfort zones.

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Break the stereotypes and think differently...

Beauty and the Geek in 2021 offered brands marketing solutions that were distributed at scale and amplified across the entire Nine ecosystem. From broadcast, digital, print and radio – the opportunity to harness the power of premium content to deliver brands real, measurable results were endless.

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The beauty of a program fit for every category

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86% more likely to fly somewhere
in Aus for their next trip

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4x more likely to intend to a
buy a car in the next 3-6 months

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62% would pay extra for well-known brands

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 2x more likely to try new tech as soon as it comes out

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 4.4x more likely to order food home delivery several times a  week

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 20% more likely to be profligate spenders

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61% like to experiment with different beauty products/brands

Source: Nielsen S07 Metro Fused |AUD Must View/Always Try To Watch Reality TV on Nine

Beauty and the Geek in 2021 helped brands harness the power of Nine's entire suite of assets

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To find out more about what your brand can achieve with a Beauty and the Geek partnership, request a tailored response to help realise your marketing objectives.

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