ThinkTV: TV wins on every measure
ThinkTV: TV wins on every measure
ThinkTV’s latest release of The Benchmark Series (Video Advertising on Mobile) from Professor Karen Nelson-Field compares the awareness, coverage and, most importantly, the sales impact of TV, Facebook and YouTube video advertising delivered via mobile devices. While the results may surprise, the bottom line is that when it comes to brand and business growth, nothing trumps TV, on any device.
Read the full ThinkTV article here.