Think
Exclusive
Almost 50% of our audience are
You can't reach them anywhere else
Nine Radio allows you to talk to your customers
OUR AUDIENCES AREN'T JUST A DEMOGRAPHIC, THEY ARE LOYAL LISTENERS
In fact, almost 50% of them are exclusive to Nine Radio. You can’t reach them anywhere else.
Our audiences are rich, and complex, with a range of views, needs, listening motivations and money to spend.
When addressed in the right way, our audiences can deliver real, meaningful results for your brand.
A DIRECT LINE INTO THE MOODS, THOUGHTS AND OPINIONS OF OUR DIVERSE AUSTRALIAN AUDIENCES
Nine’s local Talk Radio stations 2GB in Sydney, 3AW in Melbourne, 4BC in Brisbane and 6PR in Perth are led by the people who know how to talk to Australia.
These are the voices of their cities. Voices that convey trust and drive powerful, intimate conversations across more weeks of the year than any other media business in the country.
Talk To...
Think Financially Fit
69% of 2GB listeners
are investors
Think Home Improvement
50% of 2GB listeners intend to renovate in the next 12 months
Think Key Decision Makers
65% of 2GB listeners are the household financial decision makers
Think Greater Cut Through
2GB listeners are more likely to listen through ad breaks
Think Greater Cut-Through
3AW listeners are more likely to listen through ad breaks
Think Home Improvement
53% of 3AW listeners intend to renovate in the next 12 months
Think Key Decision Makers
57% of 3AW listeners are the Main Grocery Buyers
Think Auto
67% of 3AW listeners are the household decision makers for cars & motoring
Think Essential Routine
42% of 4BC listeners say radio is an essential part of their lives
Think Auto
67% of 4BC listeners are the household decision makers for cars & motoring
Think Financially Fit
70% of 4BC listeners are investors
Think Key Decision Makers
60% of 4BC listeners are Main Grocery Buyers
Think Life Changing Advice
50% listen with a high level of attention
Think Home Improvements
54% of 6PR listeners intend to renovate in the next 12 months
Think Financially Fit
71% of 6PR listeners are investors
Think Key Decision Makers
62% of 6PR listeners are Main Grocery Buyers
Did you miss the Nine Upfront 2022?
Hear from Tom Malone, Nine's Managing Director - Radio
and Deborah Knight, Nine Radio Host, on the most dynamic platform in the media landscape today...
To find out what your brand can achieve with a local Nine Radio partnership, request a tailored response to help realise your marketing objectives.
