TradePress_PersonOne

Think
Exclusive

Almost 50% of our audience are

You can't reach them anywhere else

Nine Radio allows you to talk to your customers

RadioLogos
TradePress_PersonTwo

Our audiences aren't just a demographic, they are loyal listeners


In fact, almost 50% of them are exclusive to Nine Radio. You can’t reach them anywhere else.

Our audiences are rich, and complex, with a range of views, needs, listening motivations and money to spend.

When addressed in the right way, our audiences can deliver real, meaningful results for your brand.

Nine’s local Talk Radio stations 2GB in Sydney, 3AW in Melbourne, 4BC in Brisbane and 6PR in Perth are led by the people who know how to talk to Australia.

These are the voices of their cities. Voices that convey trust and drive powerful, intimate conversations across more weeks of the year than any other media business in the country.

TradePress_PersonThree

A direct line into the moods, thoughts and opinions of our diverse Australian audiences

Talk To...

2GBBAnner

Think Financially Fit

69% of 2GB listeners
are investors

Think Home Improvement

50% of 2GB listeners intend to renovate in the next 12 months

Think Key Decision Makers

65% of 2GB listeners are the household financial decision makers

Think Greater Cut Through

2GB listeners are more likely to listen through ad breaks

Radio_SectionHeaderBanner_3AW

Think Greater Cut-Through

3AW listeners are more likely to listen through ad breaks

Think Home Improvement

53% of 3AW listeners intend to renovate in the next 12 months

Think Key Decision Makers

57% of 3AW listeners are the Main Grocery Buyers

Think Auto

67% of 3AW listeners are the household decision makers for cars & motoring

Radio_SectionHeaderBanner_4BC

Think Essential Routine

42% of 4BC listeners say radio is an essential part of their lives

Think Auto

67% of 4BC listeners are the household decision makers for cars & motoring

Think Financially Fit

70% of 4BC listeners are investors

Think Key Decision Makers

60% of 4BC listeners are Main Grocery Buyers

Radio_SectionHeaderBanner_6PR

Think Life Changing Advice

50% listen with a high level of attention

Think Home Improvements

54% of 6PR listeners intend to renovate in the next 12 months

Think Financially Fit

71% of 6PR listeners are investors

Think Key Decision Makers

62% of 6PR listeners are Main Grocery Buyers

Source: Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 2GB AP18+ vs Sydney AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 3AW AP18+ vs Melbourne AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume(000s), Mon-Sun 5.30am, 4BC AP18+ vs Brisbane AP18+. Nielsen CMV, Metro Survey 3 2021, fused radio data, Cume (000s), Mon-Sun 5.30am, 6PR AP18+ vs Perth AP18+.

It's time to turn down the music
start a conversation with your city

Think Nine Radio

To find out what your brand can achieve with a local Nine Radio partnership, request a tailored response to help realise your marketing objectives.