WA TODAY //
Introduction
Since first publishing in 2008, WAtoday has grown to become a leader in online news in Perth, delivering intelligent, thought-provoking and independent journalism. We are committed to being the preferred alternative news source in the West Australian media landscape.
Dedicated to our community, WAtoday uncovers the stories that matter to our readers, refusing to simply be a sounding board for those trying to pull the strings in this town.
Our journalists are passionate about holding the powerful to account and looking outside the box when setting the news agenda for Perth and the state.
We are known to take an in-depth look into the big issues of the state, be that in politics, industry, town planning or sport. Our commitment to new perspectives has earned us a loyal following in the West.
There are inspiring and thought-provoking stories all around us and our team of courageous journalists will keep you engaged, informed and entertained.
In a world of ‘fake news’ we are committed to maintaining a trustworthy, bold and fearless news source for West Australians despite an ever-changing media landscape.
WA TODAY AUDIENCE //
The Numbers
Our readers are clever, savvy, engaged and loyal, turning to the WAtoday for the latest, accurate information on major breaking news stories from natural disasters to national tragedies.
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.
WA TODAY READER PROFILE //
Average HH Income:
Average Age:
are AB social grade
main grocery buyers
are a frequent flyer member
intend to travel in next 12 months or less
intend to purchase a car within 4 years
WA Today has a strong reach to professionals and decision makers.
are managers/professionals
more likely to be business decision makers
Source: Roy Morgan Research; people 14+ for the 12 months ending December 2023.
WA TODAY //
Sections
WA TODAY //
Creative Execution Examples
Nine's dedicated branded content team within Powered creates content that allows the client to communicate to a target audience in an authentic way. The varied offerings across digital and print fall under the umbrella of native and advertorial and can include articles, immersives and video-led content.
To learn more about how you can connect your brand with Australia's leading publisher, click here.
Say hello
READY TO CREATE? //
CONTACT //
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