The Big Ideas Store, Powered by Nine, returns for its third year on Tuesday, July 7, with a jam-packed lineup of virtual events, workshops, insights studies and speakers all celebrating BIG IDEAS and BIG THINKING that make advertising famous.

Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual in 2020 to showcase the way Powered, Nine’s marketing solutions division for brands, can leverage creativity across a variety of platforms.

“Since The Big Ideas Store in 2019, Powered has evolved and taken shape around the core functions of – Strategy, Insights and Effectiveness + Content Partnerships and also our Creative Studios – which we are best able to leverage to help clients achieve their big ideas and make them famous,” Liana Dubois, Director of Powered, said.

“This year we are showcasing that evolution and the opportunities through our incredible radio brands like 2GB, 3AW, 4BC and 6PR, our trusted publishing brands of The Sydney Morning Herald, The Age and The Australian Financial Review and of course via 9Now, Nine.com.au and the marketing megaphone that is Channel 9.”

The Powered team has been built specifically to help brands grab hold of big marketing moments, that deliver business impact and are amplified through amazing content.

“Our team of creative thinkers develop the solution to your challenge. We work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments, at the right time and with the right message, to make the brand message stand out,” said Dubois.

“Every step of the way, Powered can help brands realise their marketing dreams, delivering effective advertising solutions that ultimately sell product and grow brands. Powered can be an end-to-end solution – or just a key piece of the puzzle on your way to amazing, marketing-led, business outcomes.”

The Big Ideas Store has been designed to showcase the inspiring things marketers can do with Nine’s ever-expanding portfolio, connect brands with “ready-to-wear” integration ideas, and stimulate marketers’ minds with an action-packed, two-week schedule of virtual events presented by big thinkers.

New research will be launched, in partnership with the Human and Cultural Strategy team of FiftyFive5, as part of the Powered by Nine Cultural Conversation Series. The latest edition explores the rise of echo chambers in Australia and their impact on society, media and brands, while a second study will examine the rise of fandoms and how brands can leverage the halo effect of mainstream and challenger fandoms.

The Big Ideas Store will also host client and content sessions aimed at inspiring marketers to embrace the creativity at their core, be brave in their marketing endeavours, and think big for year of growth ahead.

“The Big Ideas Store celebrates big marketing moments,” Dubois said. “The next two weeks are about embracing the impact on business that the art of marketing delivers. Each session brings together a top lineup of big thinkers and familiar faces alongside marketing experts. It’s two weeks of inspiration to help you make clever marketing decisions and realise your big ideas.”

You can explore The Big Ideas Store and register to attend sessions here.

Background on the virtual Big Ideas Store Sessions

TALENT THAT KNOW THEIR AUDIENCE – Tuesday July 7, 11.00am

The nation’s favourite broadcasters and journalists don’t live inside an echo chamber; they tap into (and sometimes challenge) the cultural tide and understand why their audiences trust them.

• Liana Dubois, Director of Powered
• Ally Langdon, TODAY host
• Ben Fordham, 2GB Radio Host and TV Presenter
• Jane DeGraff, 9Honey Journalist and Presenter
• Peter FitzSimons, Journalist and TV Presenter

CREATIVE EFFECTIVENESS  – Tuesday, July 7 – 3.00pm

We reveal the fundamentals of effectiveness in advertising and explore the creative techniques that are proven to deliver.

• Liana Dubois, Director of Powered
• Jonathan Fox, Director of Effectiveness, Nine
• Mike Spirkovski, Chief Creative Officer, Saatchi & Saatchi
• Russel Howcroft, Marketing Executive and Broadcaster
• Special Guest Marketer, to be announced

E-FAN-GELISM – Wednesday, July 8 – 11.00am

We explore these questions in “E-fan-gelism” and explore the different types of fandom in Australian culture: what it is to be a fan and create a fandom, and how brands can use the cultural phenomena of fandom to grow their business.

• Toby Boon, Director of Strategy, Powered
• Hannah Krijnenm, Director of Fifty5Five
• Mel Schilling, Relationship Expert, Married at First Sight

CONSUMER PULSE LIVE – Thursday, July 9 – 11.00am

With Australia preparing to focus on the realities of post-pandemic life, Paul McIntyre from Mi3 and a panel of experts will reflect on data exclusive to Nine, and what the latest Consumer Pulse of the nation means for marketers.

• Paul McIntyre, Mi3 Executive Editor
• Toby Boon, Director of Strategy, Powered
• Karl Treacher, Group Chief Executive, The Brand Institute
• Effie Zahos, Editor at Large Canstar and Money Contributor

SOUNDS OF SUCCESS – Thursday, July 9 – 3.00pm

What is it that makes talk radio so powerful and such an effective platform for brands? Liana Dubois, Director of Powered by Nine, speaks to some of the most recognisable voices in the business, alongside audio experts, as we unpack the psychology behind the power of audio.

• Liana Dubois, Director of Powered
• Brooke Corte, Money News host, 2GB, 3AW, 4BC
• Neil Mitchell, 3AW radio host
• Russel Howcroft, Marketing executive and broadcaster
• Ralph van Dijk, Founder, Eardrum Australia

UNBOXING A CHRISTMAS LIKE NO OTHER – Friday, July 10, 11.00am

Christmas is usually a focal point for many brands and marketers but this year is far from usual. From drought, bushfires and floods in 2019 to a global pandemic in 2020, Australians have been forced to think differently and re-evaluate what’s important.

• Toby Boon, Director of Strategy, Powered
• Rebecca Brody, Strategy and insight specialist, The Lab
• Jo Abi, Senior producer, 9Honey

GOOD WEEKEND FRIDAY QUIZ – Friday, July 10, 4.00pm

Get an exclusive sneak peek at the Good Weekend quiz, hosted by a special guest, with loads of prizes up for grabs to help get your weekend started.

WAKE UP WITH NINE: YOGA – Monday, July 13, 9.00am

Kick off your week in the serene settings of The Big Ideas Store with virtual YOGA by Sophie Palmer. This 45-minute session will stimulate the mind and body and leave you powered with positivity to face the working week.

. . . BECAUSE A PICTURE TELLS A THOUSAND WORDS: THE POWER OF VISUAL STORYTELLING – Monday, July 13, 3.00pm

We live in an extremely visual world where photography and film making are more accessible than ever before. In journalism and marketing, however, truly impactful images (and the people who create them) retain an elevated position.

• Liana Dubois, Director of Powered
• Kate Geraghty, Photojournalist, The Sydney Morning Herald and The Age
• Tony Gardiner, Director of TV, Fremantle Media

HOLY TRINITY OF CONTENT INTEGRATION: CREATING CONTENT THAT DELIVERS FOR BRANDS, AUDIENCES AND FORMATS – Tuesday, July 14, 3.00pm

The most engaging, effective brand partnerships involve more than a logo-slap – they add real value for the brand, the format and the audience. In conversation with the creative forces behind Nine’s content and one of Australia’s most influential marketers, Sarah Stewart, Powered’s Director of Content Partnerships, will explore how to achieve a perfectly balanced partnership.

• Sarah Stewart, Powered’s Director of Content Partnerships
• Adrian Swift, Head of Content Production and Development, Nine
• Kerri Elstub, Editorial Director – Digital, Nine
• Jess Parry, Head of Branded Content, Nine

HELLO, CAN YOU HEAR YOU? – Wednesday, July 15, 11.00am

At Nine we create content that is inspired by culture, and in turn we believe our content inspires culture. This phenomenon is explored further in the Powered by Nine Cultural Conversation Series. Our latest edition looks at the rise of echo chambers in Australia and their impact on society, media and brands.

• Toby Boon, Director of Strategy, Powered
• David Gray, Brand and communications strategist
• Brooke Boney, Entertainment reporter, TODAY
• Helen McCabe, Founder and Managing Director, Future Women
• Tom Goodwin, Head of Futures and Insight Publicis Groupe, NY

SHAPING IDEAS WITH DATA – Thursday, July 16, 11.00am

In a time where chasing marketing efficiency through programmatic and automation is common practice, how do we effectively harness data to supercharge big advertising ideas and creative thinking?

• Liana Dubois, Director of Powered
• Jonathan Fox, Director of Effectiveness, Nine
• Angelo Sinibaldi, Director of Data Products, Nine
• Special Guest Marketer, to be announced
• Special Guest Creative, to be announced

THE GREAT DEBATE: PURPOSE-DRIVEN MARKETING: FOR LOVE? OR FOR MONEY? – Thursday, July 16, 4.00pm

As we go through one of the biggest periods of social unrest in modern times, everyone, including brands, wants to feel as though they’re part of something bigger. But are brands’ attempts to create meaningful connections through goodwill delivering meaningful purpose, or creating purposeless brand sentiment?

Join us for Powered by Nine’s 2020 Great Debate, where we determine whether purpose-driven marketing is really an authentic way for brands to drive consumer love, or an empty marketing premise to bank a quick sale. Purpose Driven Marketing: For LOVE? Or For MONEY?

For more information:
Miranda Ward
Communications Manager
miward@nine.com.au