The Nine Network wraps up the 2016 official ratings period as the No. 1 network with the highly sought after demographics of People 18-49 and Grocery Buyers with Children.
In the coveted demographic of People 25-54, the Nine Network has tied for first place with the Seven Network. And with People 16-39, less than one share point separated the Nine and Seven Networks.
2016 COMMERCIAL SHARES
PRIME TIME (6.00PM – MIDNIGHT)
OFFICIAL RATINGS SURVEY PERIOD (excluding Olympics)
Source: OzTAM, 5 City Metro, Commercial Share WK7-48 ex Easter (WK 13-14) and ex Olympics (6th to 21st August inclusive)18:00-24:00, Consolidated 7
Across the entire calendar year, the Nine Network is currently leading the year with People 25-54, 18-49 and Grocery Buyers with Children.
2016 COMMERCIAL SHARES
PRIME TIME (6.00PM – MIDNIGHT)
CALENDAR YEAR (excluding Olympics)
Source: OzTAM, 5 City Metro, Commercial Share 1st Jan to 26th Nov 2016 excluding Olympics (6th to 21st Aug inclusive). 18:00-24:00, Consolidated 7
With the inclusion of morning and daytime viewing, the Nine Network can lay claim to being the most watched network across the calendar year between 6.00am – midnight with People 25-54, 18-49, 16-39 and Grocery Buyers with Children.
2016 COMMERCIAL SHARES
6.00AM – MIDNIGHT
CALENDAR YEAR (excluding Olympics)
Source: OzTAM, 5 City Metro, Commercial Share 1st Jan to 26th Nov 2016 excluding Olympics (6th to 21st Aug inclusive). 0600 -24:00, Consolidated 7
In the post-Olympics period, the Nine Network convincingly dominated with all key demographics in prime time.
2016 COMMERCIAL SHARES
PRIME TIME (6.00PM – MIDNIGHT)
POST-OLYMPICS (AUGUST 22 – NOVEMBER 26)
Source: OzTAM, 5 City Metro, Commercial Share 22nd Aug to 26th Nov 2016. 18:00-24:00, Consolidated 7
Michael Healy, Director of Television for the Nine Network, said: “With viewers demanding content when and where they want it, the notion of a 40-week television year is increasingly becoming less relevant. From the first day of this year until today, between 6am and midnight, I’m proud to say that the Nine Network is leading all key demographics. Furthermore, since the Olympics finished, Nine has completely dominated, leading all demographics in prime time as well.”
Nine also boasts three of the Top Five highest rating programs of the year and 20 of the Top 50. Source: OzTAM and Regional TAM data ex WA. 1st Jan – 26th Nov 2016 excluding Olympics (6th Aug – 21st Aug inclusive). Consolidated 28 data up to and including 27th October. Consolidated 7 from 28th October – 17th November (inclusive). 18th – 24th November Overnight data. Total People.
Once again, Rugby League dominated Nine’s highest rating programs of the year, with the first State of Origin match claiming the title of Nine’s No. 1 program of 2016 with a massive national average audience of 3.946 million (5 City: 2.735 million / Regional: 1.211 million).
The NRL Rugby League Grand Final was Nine’s second highest rating program of the year, securing a national average audience of 3.794 million (5 City: 2.670 million / Regional: 1.124 million).
The second State of Origin match is Nine’s third highest rating program of the year with a national average audience of 3.559 million (5 City: 2.424 million / Regional: 1.135 million).
The Block, celebrating an incredible twelfth series in 2016, takes out the title of Australia’s No. 1 reality program of the year, enjoying a bumper national average audience of 3.094 million (5 City: 2.205 million / Regional: 889,000) for its ‘Winner Announced’ segment – an increase of more than half a million viewers on the previous series.
Nine’s local drama slate is arguably the most original on commercial television, with a raft of home-grown productions all performing strongly. The network launched two new successful drama series in 2016, in Doctor Doctor and Hyde & SeekLove Child enjoying an ever-popular third series.
While all Nine’s dramas were enjoyed by solid overnight audiences, the true picture of the success of each can only be accurately measured when all forms of viewing are included.
“Australian audiences are currently enjoying a golden era of local drama,” said Mr Healy.
“But the way they are consuming it has changed rapidly in recent years. Overnight viewing figures are now just one segment of the overall viewing patterns of our audiences. Increasingly, time-shifted data and streaming figures on 9Now, coupled with audiences for our encore linear screenings, give a far more accurate reflection of just how many people are watching.”
Source: OzTAM Consolidated Data. Average Audience. Total People. 5 City Metro & Combined Regional Agg Markets. Digital Source: OzTAM VPM Data. All shows run by all-time capturing window 2016. Long form viewing only. * indicates Live streaming was not available at this time of year
Once again, Nine News dominated across Australia’s major capital cities of Sydney, Melbourne and Brisbane. On average weekly audience and on average audience across both the calendar and survey year, Nine’s east coast bulletins are No. 1.
Source: OzTAM, Average Audience, Survey based on Week 7-48 ex Easter (Week 13-14) and Olympics (Week33-34) 2016. Monday to Friday 6pm News Hour, Consolidated 28
60 Minutes notches up another year as the No. 1 weekly public affairs program with a 5 City average audience of 835,000, compared to Sunday Night, with an average audience of 771,000. Source: OzTAM, Week 7-48 ex Easter (Week 13-14) and Olympics (Week33-34) 2016. Consolidated 28.
Across the five mainland capitals, the Today show enjoyed its best year in more than a decade, winning more ratings survey weeks than Sunrise. Today also wraps the year with a 5 City average daily audience of 316,000 to Sunrise’s 312,000. Source: OzTAM, Week 7-48 ex Easter (Week 13-14) and Olympics (Week33-34) 2016. Consolidated 28.
At 7.00pm, A Current Affair has dominated all year.
Source: OzTAM, 5 City Metro, Average Audience, Week 7-48 ex Easter (Week 13-14) and Olympics (Week33-34) 2016. Ran in programme module based on “exact match’ Consolidated 28
Nine’s suite of multichannels offer viewers more diversity than any other network.
“Our multichannel strategy has been carefully designed to offer wide diversity to all segments of the population,” said Mr Healy.
“While our primary channel, Nine, is targeted directly at People aged 25 to 54, 9GO! is very much skewed towards a younger audience. Programming on 9Gem is tailored towards viewers aged 55 plus and our newest channel, 9Life, is geared towards women aged between 18 and 54.”
The table below charts the share performance of each of the Nine Network’s multichannels against its target demographic.
Source: OzTAM, 5 City Metro, Commercial Share 1st Jan to 26th Nov 2016 excluding Olympics (6th to 21st Aug inclusive), and Week 7-48 ex Easter and Olympics (6th to 21st Aug inclusive). 18:00-24:00 and 0600-MN, Consolidated 7
For further information, please contact:
Channel Nine Publicity
Terry Stuart
03 9420 3458 / 0407 272 062
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