Nine has named its brand partners for cross-platform juggernaut Love Island Australia for the 2022 season.
The fourth season, which is being filmed on the Spanish island of Mallorca, will see Le Tan, Oporto, Cashrewards and Spotify join the show as Australia’s hottest singles find love.
Premiering exclusively on 9Now, with episodes then dropping nightly from Monday to Thursday and also available later each evening on 9Go!, the Love Island Australia sponsors will be part of one of the world’s most irresistible formats with a demographic audience of almost exclusively 16-39 year olds.
“Love Island Australia will once again deliver something unique in the Australian broadcast landscape for our commercial partners,” said Sarah Stewart, Director of Content Partnerships and Client Experience.
“With this season’s episodes streaming on 9Now before linear, Love Island Australia is without a doubt, the most effective way for brands to reach the hard-to-find demographic of 16-39. And with this season featuring a knockout cast and a stunning Mallorcan villa, we know the show will keep audiences engaged, and we couldn’t be happier with the incredible brands that have jumped on board.”
In 2022, Cashrewards will have a branded challenge within the series and have ownership of the first night of the Hideaway. Le Tan will be seen throughout the series in-show as the official supplier of sunscreen and tanning products, and Oporto is also taking out a major partnership, running a series of bespoke Love Island Australia ads featuring founder Antonio Cerquiera. Meanwhile Spotify will provide the official Love Island Australia playlist on its platform.
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LOVE ISLAND AUSTRALIA: SCREENS MONDAY TO THURSDAY, WITH EPISODES AVAILABLE ON 9NOW FROM 6PM AND THEN LATER THAT NIGHT ON 9GO!
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Senior Communications Manager – Trade & Publishing
Tuesday, November 1, 2022