TOTAL RADIO

Nine’s talk stations 2GB and 3AW have ended the year on top as the undisputed No.1 stations in Sydney and Melbourne, with a share of 12.1 and 13.6 respectively in Gfk Survey 8. 

In Sydney, Breakfast at 2GB with Ben Fordham Live recorded 16.0 and the show’s highest cume of the year – and highest Survey 8 cume on record – and Ray Hadley eclipsed the competition with his 154th consecutive survey win, posting a 14.1 share in Mornings.

3AW’s Ross and Russ once again dominated the Melbourne breakfast slot, posting 19.0, and legendary broadcaster Neil Mitchell concluded his illustrious role at 3AW Mornings as the irrefutable No.1 with 16.0.

Nine Radio’s Head of Content, Greg Byrnes, said: “Talk radio is relentless, it never stops, so to end the year with the clear number one stations in Sydney and Melbourne is well deserved recognition of our live and local content strategy.

“Our unique mix of trusted legacy hosts and fresh new voices means we continue to evolve and are in a powerful position heading into 2024. Our commitment to delivering honest news, opinion and entertainment will never waiver and we thank the two million plus listeners who join our conversations every week.”

COMMERCIAL RADIO SHARE	TOTAL RADIO CUME
15 (4 markets)	1.962 million listeners each week

STREAMING

Nine Radio is the definitive No.1 in live audio streaming and No.1 streaming in most key shifts – including Breakfast and Mornings – across the country.  

3AW and 2GB are No.1 in overall commercial streaming, with a 29.2 and 28.3 commercial share respectively, as well as across all main standard sessions. 

Ross and Russ recorded an astronomical 49.0 commercial streaming share in Breakfast at 3AW, and Ben Fordham was also miles ahead of the competition in Breakfast at 2GB with a commercial streaming share of 44.9. 

Mornings at 3AW and 2GB also recorded a No.1 commercial streaming share with 29.0 and 33.8, respectively. 

Greg Byrnes, said: “This year’s introduction of Radio360 has highlighted talk radio’s stranglehold on the streaming market. The data shows we have a huge audience in a digital environment, often with double the share of our competitors.

“Across the country our live and local talk content sets the benchmark and in 2024 there will be no better way to listen than via a connected device.”

COMMERCIAL STREAMING SHARE	STREAMING CUME
29.2	367,000

PODCASTS 

The Nine Podcast Network has ended the year with 42.5 million downloads and over 14.4 million listeners tuning in to our premium, locally produced podcasts (Jan-Nov 2023) representing a 27% growth in listeners YoY.

Ben Fordham Live held the crown as the most listened to podcast in the Nine Podcast Network with over 1.64 million listeners tuning in to his podcast (+138% YoY), followed by other catch up radio podcasts including 3AW Mornings with Neil Mitchell, which reached over 870K listeners (+55% YoY), 3AW Breakfast with Ross and Russ’s 780K listeners (+77% YoY) and the Ray Hadley Morning Show reaching over 600K listeners throughout the year.

Head of 9Podcasts, Mia Stern said: “The power of podcasts is the listeners’ connection to the host, and the strength of the connection and loyalty listeners have to Nine Radio hosts is unrivalled. As podcasts continue to play a bigger role in the daily habit of Australians, our listeners are tuning in to more shows, more often, on more devices.”

DOWNLOADS	LISTENERS
42.5 million (Jan-Nov 2023)	14.4 million (Jan-Nov 2023)

Source: GfK Radio360 Ratings, Survey 8 2023, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.

^Source: Triton Podcast Metrics, January – November 2023, Downloads, Listeners, Nine Entertainment, unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au 

Tuesday, December 19, 2023