Audience Demographic

45%
Female
54%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

46 %

Social Grade AB

23 %

Business Decision Makers

30 %

Managers & Professionals

40 %

Main or Sole Grocery Buyers

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

Monthly Readership & Audience Demographic: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending July 2019 Nielsen Digital Ratings Monthly, July 2019; People 14+

Digital: Neilson Digital Content Ratings, Monthly Tagged, Text only, August 2019

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