AUDIENCE INSIGHTS

|   25/07/2023

9-9now FlatCOLOUR

The Ashes - Men's 4th Test

M
Linear TV
K
BVOD
M
Total TV

+12%

BVOD incremental reach to TV

The Ashes - Men's 4th Test: Session 1, Day 1

Highest

Rating Session of the Test with a live BVOD audience of 168K

1.3M

Average total TV audience, highest rating Session of the series to date

The Ashes - Series to date

M
Linear TV
M
BVOD
M
Total TV

14%

BVOD incremental reach to TV

Top 5

Programs live streamed against FTA broadcasters

Highest

Live BVOD audience on a simulcast multi-channel ever against all broadcasters (Session 1, Day 5, 2nd Test)

Source: VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, 16/06/2023 - 23/07/2023, S-S 0200-2559, Nine Content, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains MID-YEAR ASHES, MID YEAR ASHES, excludes WOMEN'S ASHES, Multiple Demos, Overnight; FIFA Women's World Cup comparison 20/07/2023 - 24/07/2023, Seven Content, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains WOMEN'S WORLD CUP, excludes REPLAY, 2022, Multiple Demos, Overnight. Source: OzTAM Metro & RegTAM, 16/06/2023-23/07/2023, Total People, Network 9, Audience, contains "THE MID-YEAR ASHES", Overnight. OzTAM Live VPM, 9Now Only, The Mid-Year Ashes, 16/06/23-23/07/23, includes coviewing on connected tv devices. OzTAM Live VPM, FTA Broadcasters, 16 June - 24 July 2023, metric; BVOD Audience, includes coviewing on connected tv devices. OzTAM Live VPM, Simulcast Multi-Channel Only (excluding FAST/Pop-Up Channels), Dec 2019 - 9 July 2023, metric; BVOD Audience, includes coviewing on connected tv device. VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, 19/07/2023 - 23/07/2023, S-S 0200-2559, Nine Content, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains MID-YEAR ASHES, MID YEAR ASHES, excluding WOMEN'S ASHES, Multiple Demos, Overnight. OzTAM Live VPM, 9Now Only, The Mid-Year Ashes: Fourth Test, Sessions Only, 19 July - 23 July 2023, includes coviewing on connected tv devices.