Content Miniscroller
The Universal Content Miniscroller is a responsive creative format that moves along as the user scrolls through the content. It combines brand-led impact with specific traffic drivers within a single ad execution. This ad unit contains front & back units. This gives a parallax effect with a fixed background artwork and an interactive floating foreground. This is typically bought alongside our award-winning Native products, however a client can drive to their own content should they wish to do so.
Product Rules
- Product to run with a full width bleed
- The Content Miniscroller must be split between impact/branding and content drivers as follows: The top half of the ad can be standard branding/clickthrough or play a video, in-line, if desired. The lower half has a scrolling list of links to content articles which click-through.
- Video files must be user initiated . Please refer to Digital Ad Guidelines for more information.
Deliverables
Please speak to your Account Manager about the below options that work best for your campaign, including our design services.
Metro Publishing Built & Hosted – Production costs apply
- Animation description – can be visual or literal
- Font files and colour codes
- Layered PSDs of the below specifications
- Click and impression trackers
- Article thumbnails to the below specification – >2 and <4 articles to be supplied
3rd Party Hosted
- 3rd party tags (creative within the tag needs to be spec below, and to product rules above)
Specifications
Fall back banner, along with front and back units are required to build the Miniscroller.
Mobile Dimensions
Metro Publishing Built & Hosted
- Front Unit
- 320 x 250px (Displayed) 640 x 500px (Supplied for Retina)
- Back Unit
- 320 x 620px (Displayed) 640 x 1240px (Supplied for Retina)
- File Type
- Layered PSD
- Template
- Download mobile template
Tablet Dimensions
Metro Publishing Built & Hosted
- Front Unit
- 768 x 300 px
- Back Unit
- 768 x 1024px
- File Type
- Layered PSD
- Template
- Download tablet template
Desktop Dimensions
Metro Publishing Built & Hosted
- Front Unit
- 970 x 300 px
- Back Unit
- 1440 x 900px
- File Type
- Layered PSD
- Template
- Download desktop template
Please note for retina display all artwork needs to be supplied at double the actual artwork delivered.
- Final creative must not exceed 200KB
- Video file weight must not exceed 5MB
Fall Back Banner
- Ad Type
- Standard Display Mobile
- Dimension
- 320 x 50px
- File Type
- HTML, GIF or JPEG
- Ad Type
- Standard Display Desktop & Tablet
- Dimension
- 728 x 90px
- File Type
- HTML, GIF or JPEG
Fallback will show when the ad is displayed in an unsupported environment, and is mandatory on all builds.
- Compatible on iOS 8 +, Android 4.4+, Safari, Chrome & Firefox (latest versions).
- Not supported in Internet Explorer. Partial support for Microsoft Edge.
Element | Notes | File Type | Dimensions |
---|---|---|---|
Specifications Content drivers | |||
General Article/Header Text | 15 Characters | ||
Articles | Minimum:2 Maximum:8 | ||
Article Thumbnail Image | One per article required | JPG, PNG | 75x75px |
Article List | One per article required | ||
Foreground Colour | Default is black and 50% (optional) | ||
Text | Default is white and 50% (optional) | ||
Text | Default is white and 50% (optional) | ||
Video | Duration: 15 – 30 seconds | MP4 | 640x360px |
Social Assets | Facebook, Youtube, Instagram & Twitter clickthrough (optional) |
Lead Times
- Metro Publishing Build Tier 3: 10+ business days prior to live date
- Client Served Tier 2: 5 business days prior to live date
Lead time may vary depending on the nature and complexity of the execution (please refer to the Digital Advertising Guidelines for more information)
Advertising Guidelines
The Digital Advertising Guidelines provide a comprehensive overview of the rules of digital advertising across the Metro Publishing Network.