The Universal Content Miniscroller is a responsive creative format that moves along as the user scrolls through the content. It combines brand-led impact with specific traffic drivers within a single ad execution. This ad unit contains front & back units. This gives a parallax effect with a fixed background artwork and an interactive floating foreground. This is typically bought alongside our award-winning Native products, however a client can drive to their own content should they wish to do so.

Product Rules

Product to run with a full width bleed
The Content Miniscroller must be split between impact/branding and content drivers as follows: The top half of the ad can be standard branding/clickthrough or play a video, in-line, if desired. The lower half has a scrolling list of links to content articles which click-through.
Video files must be user initiated . Please refer to Digital Ad Guidelines for more information.

Deliverables

Please speak to your Account Manager about the below options that work best for your campaign, including our design services.

Metro Publishing Built & Hosted – Production costs apply

Animation description – can be visual or literal
Font files and colour codes
Layered PSDs of the below specifications
Click and impression trackers
Article thumbnails to the below specification – >2 and <4 articles to be supplied

3rd Party Hosted

3rd party tags (creative within the tag needs to be spec below, and to product rules above)

Specifications

Fall back banner, along with front and back units are required to build the Miniscroller.

Mobile Dimensions

Metro Publishing Built & Hosted

Front Unit: 320 x 250px (Displayed) 640 x 500px (Supplied for Retina)
Back Unit: 320 x 620px (Displayed) 640 x 1240px (Supplied for Retina)
File Type: Layered PSD
Template: Download mobile template

Tablet Dimensions

Metro Publishing Built & Hosted

Front Unit: 768 x 300 px
Back Unit: 768 x 1024px
File Type: Layered PSD
Template: Download tablet template

Desktop Dimensions

Metro Publishing Built & Hosted

Front Unit: 970 x 300 px
Back Unit: 1440 x 900px
File Type: Layered PSD
Template: Download desktop template

Please note for retina display all artwork needs to be supplied at double the actual artwork delivered.

Final creative must not exceed 200KB
Video file weight must not exceed 5MB

Fall Back Banner

Ad Type: Standard Display Mobile
Dimension: 320 x 50px
File Type: HTML, GIF or JPEG

Ad Type: Standard Display Desktop & Tablet
Dimension: 728 x 90px
File Type: HTML, GIF or JPEG

Fallback will show when the ad is displayed in an unsupported environment, and is mandatory on all builds.

Compatible on iOS 8 +, Android 4.4+, Safari, Chrome & Firefox (latest versions).
Not supported in Internet Explorer. Partial support for Microsoft Edge.

Element	Notes	File Type	Dimensions
Specifications Content drivers
General Article/Header Text	15 Characters
Articles	Minimum:2 Maximum:8
Article Thumbnail Image	One per article required	JPG, PNG	75x75px
Article List	One per article required
Foreground Colour	Default is black and 50% (optional)
Text	Default is white and 50% (optional)
Text	Default is white and 50% (optional)
Video	Duration: 15 – 30 seconds	MP4	640x360px
Social Assets	Facebook, Youtube, Instagram & Twitter clickthrough (optional)