When it comes to connecting brands with the passions of Western Australia, there’s no other media company like Nine.

In 2018 Nine merged with Fairfax Media, bringing together a broad range of media assets including the Nine Network, video-on-demand platform 9Now, local news outlet WAToday, digital properties such as nine.com.au, Traveller, Good Food, PedestrianTV, Domain, CarAdvice, the Australian Financial Review and Perth’s best talkback radio station, 6PR.

The dynamic suite of assets at Nine’s disposal provides West Australian advertisers with a united marketing experience, from brand building and consideration right through to conversion. Full-funnel solutions underpinned by content that truly connects with West Australian audiences.

The creation of Australia’s greatest content ecosystem is only one part of what makes Nine so incredibly powerful. The other key part of our story is our ability to better understand the needs of consumers like no other media company.

Nine has recently undertaken the biggest data unification project in Australian media – bringing together the data footprints from across our digital network and establishing a data lake of more than 11 million unique IDs.

In doing so, we have effectively created one place where our data infrastructure allows you to effectively engage your consumers anywhere at scale – one place where you get the whole picture on who the West Australian consumers are, and how best to address their needs and wants.