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NRL ON NINE IS
IN A LEAGUE OF ITS OWN

The NRL on Nine is a mega-marketing platform where brands can connect seamlessly and contextually across a unified platform ecosystem. The result? Reaching highly engaged, passionate super fans across moments of unrivalled impact.

To find out what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.

CHECK OUT WHAT'S
IN STORE IN 2024

NRL on Nine is the greatest game of all, uniting people regardless of their background as they barrack for their team. And for over 30 years, Nine's Wide World of Sports has been a very proud part of it. This season, a new history awaits.

tHE BEST NRL COVERAGE, EVERY WEEK
broadcasting australia's biggest games in footy

The best NRL content delivered to our audiences on demand wherever and whenever they want. From the All Stars fixtures in February, right through to the internationals in November, and everything in between. The NRL offers 32 weeks of continuous content, spread across key competitions and underpinned by Nine's 24/7 conversation, providing opportunities to create bespoke campaigns around calendar moments. Weekly news and magazine shows support and drive the stories, providing opportunities for your brand to always be part of the conversation.

AUSTRALIA'S MOST EXCITING SPORT
UNLEASHED IN LAS VEGAS

For the first time ever, the NRL Telstra Premiership season will kick off on American soil. The 2024 season opening double-header will make history on Saturday, March 2, at the world’s greatest arena, Allegiant Stadium.

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FEBRUARY 11
SINGLE MATCH

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MARCH 2
TO OCTOBER 1

Men's NRL

JUNE 5
TO JULY 17

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MAY 16
TO JUNE 27

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JULY 25
TO OCTOBER 6

NRLW

SEPTEMBER 13
TO OCTOBER 6

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24_7 conversation

FEBRUARY 11
SINGLE MATCH

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MARCH 2 TO
OCTOBER 1

Men's NRL

JUNE 5 TO JULY 17

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MAY 16 TO JUNE 27

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JULY 25 TO
OCTOBER 6

NRLW

SEPTEMBER 13
TO OCTOBER 6

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24_7 conversation mobileview

NINE’S TOTAL MEDIA POWERHOUSE

REACHING AUSSIES NO MATTER WHERETHEY ENGAGE

Rugby league on Nine is powered by an unrivalled cross-platform. With total television coverage including live-in-play simulcast, high-definition Broadcast Video on Demand, our vast publishing environment, and highly engaging audio products. And the reality is that a sport is only as big as its fans, and the NRL has a fanbase that’s in a league of its own.​​

Nine is the only place that covers every moment and every story, whenever and wherever NRL fans choose to engage.

TV

BROADCASTING +750 HOURS OF
LIVE NRL MATCHES

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Reaching 15.7 million in 2023, we offer not just the linear experience on Channel 9 but also Australia’s leading on-demand and streaming platform 9Now, creating new ways for brands to tell their story.

TotalAudio

AIRING +800 HOURS OF
NRL RADIO CONTENT

TOTAL AUDIO

Reaching 2 million across radio in 2023, we are a direct line to the footy fans of the nation. We serve up the biggest and best footy Australia has to offer, with world-class analysis of all the action on and off the field across talk radio, streaming and podcast.

Publishing

PUBLISHING +30,000
NRL ARTICLES

TOTAL PUBLISHING

Reaching 16.3 million in 2023, we are first with the agenda-setting stories. But we don’t just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart. Amplified by our digital offering, from bite sized digital magazine shows on Wide World of Sports to highlights and expert editorial opinion.

Source: GfK Radio360 Ratings, SMBP Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP10+.Roy Morgan Research; People 14+ for the 12 months ending September 2023
Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, CYTD 2023, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach, based on Matching "Primary Description records = contains FRIDAY NIGHT NRL GOLDEN, KNOCK OFF, ANZAC DAY FOOTY, NRL LIVE, NRL GRAND FINAL, RUGBY LEAGUE FINAL SERIES, Total People, When Watched Basis 

Men's NRL

NINE'S NRL FANS CAN'T GET ENOUGH
OF THE SPORT THEY LOVE MOST

The men’s NRL premiership competition is stacked with world-class talent: the electric Reece Walsh, dynamic David Fifita, wily Shaun Johnson and rampaging Reuben Cotter. Other-worldly athleticism combines with brute force. Tough carries blend with acrobatic finishes, pace with flair, physicality with sportsmanship.

NRLW
NRLW

EXPANDED IN 2023,THE 11 WEEK NRLW SEASON HAS BROUGHT IN NEW FANS & AUDIENCES

THE COMPETITION STANDS TO GAIN FROM THEGROWING POPULARITY OF WOMEN'S SPORT

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Breaking records in 2023

State of Origin needs no introduction. It’s the most talked about series in Australian sport, and it will return in 2024 exclusive to Channel 9 and 9Now. The men’s and women’s State of Origin series ignite unparalleled excitement among fans as they eagerly anticipate the clash between rival states. These match-ups showcase the pinnacle of rugby league skill and determination with state pride, creating an electric atmosphere that resonates with fans across the nation.

Plus, in 2024 there will be three State of Origin women’s games, a first for the groundbreaking series.

AUSSIES REACHED MENS & WOMENS 

streaming audience
MENS & WOMENS

year-on-year
TOTAL TV womens

Source: TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL,28/05/23 - 13/07/23, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach and Average Audience, based on Matching Primary Description records = 'State of Origin Rugby League,' and 'Women's state of Origin,' Consolidated 7.

if it matters to fans
nine will deliver

Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.

And Nine's unrivalled cross-media NRL offering does just that. It connects with millions of Aussie fans, year after year. Footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across the full NRL season.

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The reigning premier
of creativity and results

Big ideas make brands famous.
As does the power of premium sporting content.

And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best NRL content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.

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CREATING A NEVER-BEFORE-ACCESSED OPPORTUNITY,
WESTPAC OWNED THE 20 METERS UP TO THE TRY LINE

Challenge: Westpac wanted to deepen their connection with everyday Australians in emotionally fuelled moments. Seeking a way to amplify their brand around the game Australians love.

Solution: Through Gemba’s platform The Westpac Red Zone, fans were connected to every unmissable moment in Nine’s exclusive coverage of every NRL Friday, Finals and NRLW match.

Execution: The Red Zone Analyser was supported by the expert commentary team who would unpack the action from the main playmakers in game-defining moments.

Westpac red Zone Mocks

Recall of Westpac Red Zone

Above broadcast integration benchmark

Uplift in positive awareness from pre-wave viewers

Source: Gemba NRL Interim Report 2023

nrl on nine​
your partner in business

A powerful Nine ecosystem across TV, Digital, Audio and Publishing with several ways to connect with footy fans at scale across Australia.​

Our commitment to brand partners is that our framework provides flexibility and adaptability to deliver customised solutions. 

Request a tailored response to help realise your marketing objectives.

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