KICK OFF 2023
WITH NRL ON NINE
For over 30 years, Nine has brought the sport that we can't get enough of, rugby league, into the homes of Australians all around the country. And in 2023, NRL on Nine will be bigger and better than ever.
With a brand-new NRL team, led by supercoach Wayne Bennett, a hugely expanded NRLW season and a revamped State of Origin format, we can confidently say we are gearing up for a huge year of rugby league.
It’s discussed on radio. It’s dissected in print. And it’s available for fans to watch and stream every game, across Channel 9 and 9Now. With supplementary streams for feature matches plus blogs, highlights and social takeovers all available through the Wide World of Sports digital and social channels.
NRL on Nine: it’s in a league of its own.
To find out what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.
CHECK OUT WHAT'S
IN STORE THIS SEASON
The NRL is a platform that provides brand partners with the opportunity to be top of mind and leverage the code in a number of innovative ways. Nine offers Thursday, Friday, Saturday and Sunday broadcast opportunities, alongside three blockbuster State of Origin games, before the season showdown: the NRL finals series.
NINE'S NRL FANS CAN'T GET ENOUGH
OF THE SPORT THEY LOVE MOST
Total TV reach during the 2022 NRL season
Grand Final viewers across Total TV
YoY growth in average live 9Now audience
Source: VOZ Data 4.13 © OzTAM Pty Limited . NATIONAL, Distinct Count of VOZ ID, 10/03/2022-04/09/22, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, - Numbers show below are from Nine datawarehouse. OzTam Metro + Regional Data, 5 City Metro + Combined Agg Markets, Total People, Nine Network, 13/05/22 - 15/05/22 v 15/05/21 - 17/05/21, 'Friday Night NRL Live,' 'Saturday Night NRL Live,' & 'Sunday Atfternoon NRL Live,' Average Audience YoY, Consolidated 7. OzTam Metro & Regional Data, Nine Network, Total People, P18-54, M18-54, W18+, P25-54, M25-54 & W25-54, 2021 NRL Season, Including Finals, Exclud Pre and Post, Standard 1 min Cume Reach, Consolidated 7. OzTam Metro Data, Nine, Seven & Ten, Sydney-Brisbane, Total People, ‘Friday Night NRL Live,’ Timeslot Comparison, Dynamic Share, Overnight.
THE PASSION FOR RUGBY LEAGUE DELIVERS STRONG AUDIENCES IN REGIONAL HEARTLAND AUSTRALIA
Regional viewers reached in 2022 Total People
Regional viewers reached in 2022 People 25-54
of Live Minutes viewed on 9Now across the 2022 season
from Regional Australia
Source: OzTAM Regional Combined (+WA), Overnight), 2021 v 2022, “NRL LIVE” & “NRL STATE OF ORIGIN SERIES” match only (Nine Network Content Affiliates), TP/2554/16-39/GS+CH, Reach & Reach %, consolidated 7 data. OzTAM Live VPM, 10/03/2022 - 2/10/2022, including co-viewing on connected TV devices.
AUSTRALIA'S MOST TALKED ABOUT SERIES IN SPORT
The State of Origin needs no introduction. It's the most talked about series in Australian sport and it returned again in 2023, this time travelling from Adelaide to Brisbane and back for Game 3 in Sydney.
Australians reached across all three matches (Total TV)
Live BVOD Audience of all time against all broadcasters
Source: VOZ Data 5.0 © OzTAM Pty Limited . TVMAP VOZ ANALYSER, NATIONAL, METRO, REGIONAL 31/05/2023 - 12/07/2023 V 08/06/2022 - 13/07/2022, 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Reach, based on Matching "Primary Description records = contains STATE OF ORIGIN, Multiple Demos, When Watched Basis as at 13.07.2023. OzTAM LIVE VPM, Dec 2019 - YTD, includes co-viewing on connected TV devices, 12 July 2023 based on pre logs.
THE PINNACLE OF WOMENS RUGBY LEAGUE RIGHT HERE ON NINE
Nine’s Wide World of Sports has made a landmark investment in the growth of women’s rugby league, with every game of the 2023 NRLW season to be broadcast live and free in HD on the 9Network and streamed on 9Now.
The biggest season of free-to-air rugby league in history just got bigger with the expanded 48-game NRLW season, Round one kicked off on Saturday, July 22, showcasing the women’s game on the platform with the biggest reach in the country.
2023 Womens State of Origin series
Source: TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited , 'Women's State of Origin,' Including Pre and Post, 01/06/2023 & 21/06/2023, Nine Content, National, BVOD & Linear, Cumulative Reach (000s), Total People, Consolidated 7.
THE BEST NRL COVERAGE, EVERY WEEK
BROADCASTING AUSTRALIA'S BIGGEST GAMES IN FOOTY
NRL offers 32 weeks of continuous content, spread across key competitions, and underpinned by Nine's 24/7 conversation, providing opportunities to create bespoke campaigns around calendar moments. Weekly news and magazine shows support and drive the stories providing opportunities for your brand to always be part of the conversation.
TO OCTOBER 1
TO JULY 12
TO JUNE 22
TO OCTOBER 1
TO OCTOBER 1
IF IT MATTERS TO FANS NINE WILL DELIVER
Sports marketing is a powerful tool that many brands have leveraged to deliver real success. Best of all, it’s a genre that works across virtually every industry. Why does it have such power? Because it has the ability to connect brands with fans.
And Nine's unrivalled cross-media NRL offering does just that. It connects with millions of Aussie fans, year after year. Footy fans who are passionate, highly engaged, have money to spend, and immerse themselves in premium footy content week after week across the full NRL season.
BROADCASTING +750 HOURS OF LIVE NRL MATCHES
We offer not just the linear experience on Channel 9 but also Australia’s leading on-demand and streaming platform 9Now, creating new ways for brands to tell their story.
AIRING +800 HOURS OF
NRL RADIO CONTENT
We are a direct line to the footy fans of the nation, serving up the biggest and best footy Australia has to offer, with world-class analysis of all the action on and off the field.
We are first with the agenda-setting stories. But we don't just tell our readers what happened, we tell them how and why it happened. It’s that unique insight that sets us apart.
PRODUCING +2,000 HOURS OF
NRL DIGITAL CONTENT
Our fully integrated digital offering continues to keep our audiences in the loop across the NRL season with premium content, from bite sized digital magazine shows on WWOS to highlights and expert editorial opinion.
The reigning premier
of creativity and results
Big ideas make brands famous.
As does the power of premium sporting content.
And with the help of Powered by Nine, we have a big idea for every budget, underpinned by Australia’s best NRL content spanning television, digital, print and radio. From the main game to the experts and the entertainers, we provide brands with an unrivalled platform to tell their story.
Let's take a closer look at how brands have effectively utilised the power of the NRL on Nine
DOORDASH LEVERAGED THE POWER OF AN NRL FINALS SPONSORSHIP TO DELIVER HIGH IMPACT MARKETING MOMENTS
Challenge: DoorDash had a goal to position themselves as NRL's only 'On Demand Delivery Partner' and to set a point of difference against their competitors.
Solution: By leveraging Nine's exclusive coverage of every Finals Match, DoorDash creatively showcased their service as the ultimate on-demand delivery partner for any need.
Execution: Through Nine's exclusive Finals Match coverage, DoorDash incorporated augmented reality ball delivery and a situational content series using Nine talent.
Top of Mind Awareness
of new users acquired
NRL Grand Final 2021
Source: Gemba NRL Interim Report 2021
To find out more about what your brand can achieve with an NRL partnership, request a tailored response to help realise your marketing objectives.