The Herald is Australia’s most read masthead and continues to increase readership finds Roy Morgan figures
The Sydney Morning Herald is Australia’s most read news brand, with a cross-platform reach of 8.6 million readers, according to the Total News readership figures released by Roy Morgan today.
With year-on-year readership growth of 5% across print and digital, the Herald’s readership has grown from 8.432 million in the last survey to 8.670 million in the latest figures in the 12-month period ending September 2021.
Cementing its place as the country’s most read masthead, its readership is now 78% more than its direct competitor.
The Sun Herald has also continued to grow its print readership by 21% year-on-year, and 6% quarter-on-quarter, with the newspaper read by 489,000 people every Sunday.
Across the Herald and Age, Saturday’s Good Weekend continues to be Australia’s leading inserted magazine, attracting an average issue print readership of 808,000, up 5% quarter-on-quarter.
Sunday Life has seen year-on-year growth of 13%, with an average issue print readership of 510,000, while Domain has seen quarter-on-quarter growth of 8% with a print readership of 496,000.
The Total News readership figures show Nine’s mastheads and digital platforms had an unduplicated audience of 12.581 million*.
“More people than ever are turning to The Sydney Morning Herald to inform, entertain and challenge them,” acting Herald editor Cosima Marriner said. “We are proud to be the most read masthead in the country, proof of how highly readers value our quality journalism.”
This is the second release of Total News readership figures produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to September 2021.
*This figure includes: SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine
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Monday, November 22, 2021