The Age has maintained its lead as Victoria’s most read masthead with a cross platform readership of 5.8 million, according to Total News readership figures released by Roy Morgan today.

With The Age having 1.5 million more readers than its direct competitor The Herald Sun (5.8 million v 4.3 million), more than one quarter of Australians engage with the masthead to inform their day. 

The Age continues to be the nation’s second most read news brand after The Sydney Morning Herald in its Total News readership across print and digital to September 2022. The Monday to Friday print edition of The Age has a readership of 261,000 – up 1% quarter-on-quarter – while The Sunday Age print edition is read by 392,000 people every Sunday, up 3% on last quarter. 

In the last four weeks 1.4 million people on average have read a print edition of The Age. The masthead also attracts a large number of  readers outside of Victoria, with The Age within the top 5 most read mastheads in every state and territory. 

Across The Age and the Herald, Saturday’s prestigious Good Weekend continues to serve readers with Walkley Award winning features, attracting an average issue print readership of 734,000 and continues as Saturday’s most read magazine insert. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.57million and 1.634 million, respectively, each month.

Sunday Life recorded an average issue print readership of 434,000, while Domain has year-on-year growth, with a print readership of 499,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.5 million* Australians across print and digital.

“It’s again clear from these figures that readers are coming to us for credible, well-told news stories, culture and lifestyle content and award-winning investigations,” said The Age’s acting editor, Michael Bachelard. “This makes The Age the most influential news organisation in Victoria, and one of the most in Australia.” 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to September 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Monday, November 21, 2022