The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 4.7 million, according to Total News readership figures released by Roy Morgan today.

The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald and is ahead of its main competitor The Herald Sun by more than 720,000 people.   

The Monday to Friday print edition recorded a readership of 251,000, while the Saturday edition has 403,000 print readers. In the last four weeks 1.050 million people on average have read a print edition of The Age.  

Across The Age and the Herald, the country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.4 million, up 5.7% quarterly, while Traveller recorded quarterly growth of 3.9% with 1.15 million readers. 

Good Weekend recorded an average issue print readership of 708,000, while Sunday Life recorded an average issue print readership of 362,000 and Domain recorded readership of 489,000. 

“The news cycle has been relentless in the first quarter of 2024, and the millions of readers who turn to our mastheads for quality and accuracy have shown their willingness to invest in premium journalism,” said Executive Editor Luke McIlveen.

“We’re delighted with the subscription growth across The Age and The Sydney Morning Herald and we will continue to deliver the thoughtful, independent journalism our readers expect.

The Age editor Patrick Elligett said: “Our focus on quality, high impact journalism that matters to Victorians is making a real difference to the lives of people in this state. Reader endorsement of our approach is evident in the subscription and engagement growth we are seeing each week.”  

Nine’s Total Publishing assets reach a de-duplicated audience of 16 million* Australians across print and digital.

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+ for the 12 months ending March 2024. All audience data is based on the last 4 weeks averaged over the 12 months to March 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 20, 2024