The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous.

Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for 2020. Running across two weeks, The Big Ideas Store showcases the way Powered, Nine’s marketing solutions division, can leverage creativity across a variety of platforms.

Week one will tackle topics ranging from talent that know their audience; creative effectiveness; unpacking research on e-fan-gelism and what’s in store for Christmas 2020 and the key to success in radio. The week will wrap up with a trivia challenge, with quiz masters Karl Stefanovic and Richard Wilkins challenging attendees to try their hand at the iconic Good Weekend quiz.

Week two of The Big Ideas Store will kick off with a yoga session, encouraging attendees to take a well-deserved mindfulness break before jumping into sessions on the power of visual storytelling; how to create best in class content integration; exploring data and examining research on the role of echo chambers in Australia.

The Big Ideas Store will conclude with the Great Debate, back by popular demand, which will see two teams debate purpose-driven marketing: for Love? Or for Money? Register to see Liana Dubois, Director of Powered; Nicola Lewis, Chief Investment Officer Group M; Tom Roach, Executive Strategy Director Adam & Eve; Ryan France, Executive Director of Kantar; and, Sunita Gloster, Founding Partner Gloster Advisory battle it out.

“Since the first Big Ideas Store in 2019, Powered has evolved and taken shape around three key areas – strategy, content and studios – which we are best able to leverage to help clients achieve their big ideas and make them famous,” Liana Dubois, Director of Powered, said.

“This year we are showcasing that evolution and the opportunities through our television brands like Channel 9 and 9Now, our leading publishing brands like The Sydney Morning Herald, The Age and The Australian Financial Review, and our leading radio brands 2GB, 3AW and 4BC.”

The Powered marketing team has been built specifically to help brands grab hold of big marketing moments that can be amplified through amazing content.

“Our team of creative thinkers develop the solution to your challenge. We work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments across our storytelling ecosystem,” said Dubois.

“Every step of the way, Powered can help brands realise their marketing dreams. Whether you are looking for help strategically with cultural or consumer insights, a deeper understanding of advertising effectiveness, creative development and production, content integration, content marketing know-how or implementation expertise, Powered can be an end-to-end solution – or a key piece of the puzzle on your way to amazing, marketing-led outcomes.”

You can explore The Big Ideas Store and register to attend sessions here.

Background on the virtual Big Ideas Store Sessions

TALENT THAT KNOW THEIR AUDIENCE – Tuesday, July 7, 11.00am

The nation’s leading broadcasters and journalists don’t live inside an echo chamber – they tap into and sometimes challenge the cultural tide and understand why their audiences trust them.

Liana Dubois, Director of Powered
Ally Langdon, TODAY host
Ben Fordham, 2GB radio host and TV presenter
Jane de Graff, 9Honey journalist and presenter
Peter FitzSimons, Journalist and TV panellist

CREATIVE EFFECTIVENESS – Tuesday, July 7, 3.00pm

We reveal the fundamentals of effectiveness in advertising and explore the creative techniques that are proven to deliver.

Liana Dubois, Director of Powered
Jonathan Fox, Director of Effectiveness, Nine
Mike Spirkovski, Chief Creative Officer, Saatchi & Saatchi
Russel Howcroft, Marketing executive and broadcaster

Jenny Melhuish, Head of Brand, Advertising and Media, Westpac Group

E-FAN-GELISM – Wednesday, July 8, 11.00am

We explore these questions in “E-fan-gelism” and explore the different types of fandom in Australian culture: what it is to be a fan and create a fandom, and how can brands use the cultural phenomena of fandom to grow their business?

Toby Boon, Director of Strategy, Powered
Hannah Krijnen, Director of Fifty5Five
Mel Schilling, Relationship expert, Married at First Sight
Simon Rutherford, Partner and CEO, Slingshot Media

CONSUMER PULSE LIVE – Thursday, July 9, 11.00am

With Australia preparing to focus on the realities of post-pandemic life, Paul McIntyre from Mi3 and a panel of experts will reflect on data exclusive to Nine, and what the latest Consumer Pulse of the nation means for marketers.

Paul McIntyre, Mi3 Executive Editor
Toby Boon, Director of Strategy, Powered
Karl Treacher, Group Chief Executive, The Brand Institute
Effie Zahos, Editor at Large, Canstar and Money Contributor

SOUNDS OF SUCCESS – Thursday, July 9, 3.00pm

What is it that makes talk radio so powerful and such an effective platform for brands? Liana Dubois, Director of Powered by Nine, speaks to some of the most recognisable voices in the business, alongside audio experts, as we unpack the psychology behind the power of audio.

Liana Dubois, Director of Powered
Brooke Corte, Money News host, 2GB, 3AW, 4BC
Neil Mitchell, 3AW radio host
Russel Howcroft, Marketing executive and broadcaster
Ralph van Dijk, Founder, Eardrum Australia

UNBOXING A CHRISTMAS LIKE NO OTHER – Friday, July 10, 11.00am

Christmas is usually a focal point for many brands and marketers but this year is far from usual. From drought, bushfires and floods in 2019 to a global pandemic in 2020, Australians have been forced to think differently and re-evaluate what’s important.

Assia Benmedjdoub, Publisher, AdNews
Toby Boon, Director of Strategy, Powered
Rebecca Brody, Strategy and insight specialist, The Lab
Jo Abi, Senior producer, 9Honey
Rob Dougan, Executive General Manager Strategy & Research, Tourism Australia

GOOD WEEKEND FRIDAY QUIZ – Friday, July 10, 4.00pm

Get an exclusive sneak peek at the Good Weekend quiz, hosted by a special guest, with loads of prizes up for grabs to help get your weekend started.

Karl Stefanovic, Today Host
Richard Wilkins, Channel 9 Entertainment Editor

WAKE UP WITH NINE: YOGA – Monday, July 13, 9.00am

Kick off your week in the serene settings of The Big Ideas Store with virtual YOGA by Sophie Palmer. This 45-minute session will stimulate the mind and body and leave you powered with positivity to face the working week.

Sophie Palmer, Yoga Instructor

. . . BECAUSE A PICTURE TELLS A THOUSAND WORDS: THE POWER OF VISUAL STORYTELLING – Monday, July 13, 3.00pm

We live in an extremely visual world where photography and film making are more accessible than ever before. In journalism and marketing, however, truly impactful images (and the people who create them) retain an elevated position.

Liana Dubois, Director of Powered
Kate Geraghty, Photojournalist, The Sydney Morning Herald and The Age
Tony Gardiner, Director of TV, Fremantle Media
Gracie Otto, Film Director

HOLY TRINITY OF CONTENT INTEGRATION: CREATING CONTENT THAT DELIVERS FOR BRANDS, AUDIENCES AND FORMATS – Tuesday, July 14, 3.00pm

The most engaging, effective brand partnerships involve more than a logo-slap – they add real value for the brand, the format and the audience. In conversation with the creative forces behind Nine’s content and one of Australia’s most influential marketers, Sarah Stewart, Powered’s Director of Content Partnerships, will explore how to achieve a perfectly balanced partnership.

Sarah Stewart, Powered’s Director of Content Partnerships
Adrian Swift, Head of Content Production and Development, Nine
Kerri Elstub, Editorial Director – Digital, Nine
Jess Parry, Head of Branded Content, Nine

HELLO, CAN YOU HEAR YOU? – Wednesday, July 15, 11.00am

At Nine we create content that is inspired by culture, and in turn we believe our content inspires culture. This phenomenon is explored further in the Powered by Nine Cultural Conversation Series. Our latest edition looks at the rise of echo chambers in Australia and their impact on society, media and brands.

Toby Boon, Director of Strategy, Powered
David Gray, Brand and communications strategist
Brooke Boney, Entertainment reporter, TODAY
Helen McCabe, Founder and Managing Director, Future Women
Tom Goodwin, Global Head Futures and Insights for Publicis Groupe

SHAPING IDEAS WITH DATA – Thursday, July 16, 11.00am

In a time where chasing marketing efficiency through programmatic and automation is common practice, how do we effectively harness data to supercharge big advertising ideas and creative thinking?

Liana Dubois, Director of Powered
Jonathan Fox, Director of Effectiveness, Nine
Angelo Sinibaldi, Director of Data Products, Nine
Simon Jarvis, Chief Marketing Officer, YouFoodz

THE GREAT DEBATE: PURPOSE-DRIVEN MARKETING: FOR LOVE? OR FOR MONEY? – Thursday, July 16, 4.00pm

As we go through one of the biggest periods of social unrest in modern times, everyone, including brands, wants to feel as though they’re part of something bigger. But are brands’ attempts to create meaningful connections through goodwill delivering meaningful purpose, or creating purposeless brand sentiment?

Join us for Powered by Nine’s 2020 Great Debate, where we determine whether purpose-driven marketing is really an authentic way for brands to drive consumer love, or an empty marketing premise to bank a quick sale. Purpose Driven Marketing: For LOVE? Or For MONEY?

Liana Dubois, Director of Powered
Nicola Lewis, Chief Investment Officer Group M
Tom Roach, Executive Strategy Director Adam & Eve
Ryan France, Executive Director of Kantar
Sunita Gloster, Founding Partner Gloster Advisory

For more information:
Miranda Ward
Communications Manager
miward@nine.com.au

Tuesday, July 07, 2020